Shopify Entrepreneur Weekly

Welcome to your new weekly newsletter! It’s Friday, and as always, we’ve got all the important eCommerce updates ready for you to explore. Happy reading!

In this week's newsletter:

• Latest news and updates

• Optimization tip of the week

• New way to get paid for your ecom expertise

• Marketing trends for 2025

• Pic of the week

Ecommerce news and updates

PayPal's Honey lost over 3 million Chrome installs in two weeks after MegaLag's investigative video exposed alleged scams targeting influencers and brands. The browser extension dropped from 20 million to 17 million installs, with a pending lawsuit likely to cause further decline.

Shopify is being sued for $60M by Redline Steel, a US home decor brand, over alleged technical failures, including Meta Pixel errors, DNS issues, and unmet contractual obligations. These claims, if valid, could highlight deeper flaws in Shopify's infrastructure and customer support, impacting its millions of users.

Amazon is facing an antitrust lawsuit from Zulily, alleging it created an illegal monopoly through anticompetitive practices like "anti-discounting." A Washington judge allowed this claim to proceed while dismissing others, including conspiracy and deceptive practices.

Apple has agreed to pay $95 million to settle a lawsuit accusing it of using Siri to record users without consent. Filed in 2019, the lawsuit claimed Siri’s microphone recorded conversations without being activated and shared some recordings with advertisers. While Apple denies wrongdoing, eligible users may receive up to $20 per device if the settlement is approved.

Tip of the week

If your store has hundreds of SKUs or variants, consider splitting them into individual products instead of crowding them onto a single Product Detail Page.

Then, implement a prominent, full-width search bar on your site. This makes it super easy for customers to search and find exactly what they’re looking for without sifting through endless options.

Why this works:
• Improved user experience by reducing overwhelm.
• Faster navigation to desired products.
• Better indexing for SEO, as each product gets its own page.

Result? A smoother path to purchase and higher conversion rates! 🚀

Prioritize user experience with shopexperts. Improve search functionality to prevent customer loss and stay aligned with current trends.

Submit new project.

Your knowledge is worth money - make up to $250/h

💵 $100: Seeking founders / operators who are hands-on with email – 45-min 1-on-1 call – Apply

💵 $90: Seeking $2M - $50M/yr brands who use Attentive – 45-min 1-on-1 call – Apply

💵 $90: Seeking feedback on our AI-powered discounting app – 30-min 1-on-1 call – Apply

💵 $150: Seeking feedback from UK £1m+ merchants – 30-min 1-on-1 call – Apply

💵 $150: Seeking +$5M/year brands looking for return abuse mitigation solutions – 45-min 1-on-1 call – Apply

Marketing trends for 2025

2025 is the year to keep it real, stay strategic, and make your content truly engaging.

The Outs ❌

− Over-polished content: Authenticity > perfection.
− Over-saturation of influencer marketing: More strategic and selective influencer partnerships.
− Jumping on every trend: It's not always about chasing the next, align with your brand/audience and be purposeful.

Photo of the week

The devastating impact of the LA fires is now visible from space. Satellite images from Wednesday reveal the Eaton fire tearing through the star-studded Altadena area in California. Entire neighborhoods have been reduced to ashes, leaving thousands forced to flee their homes in the face of this relentless disaster.

That's it for today!

✨ If a friend shared this Newsletter with you, make sure to subscribe here, to stay in the loop.

📮 Got feedback or something cool to share? Just hit reply to this email!