Shopify Entrepreneur Weekly

Hey there! TikTok might come and go, but this weekly newsletter is here to stay — delivering the most interesting ecommerce news every Friday without fail. Plus, shopexperts is always ready to help with all your Shopify design and development needs. Got a request? Reach out and let our top-notch experts give you the support you deserve!

In this week's newsletter:

• Latest ecommerce updates and news

• Make your own theme with just one prompt

• Fresh new themes on the Shopify theme store

• This week’s top pick brought to you by Walmart’s redesign

Ecommerce news and updates

Shopify now allows retailers to display multiple shipping rates and estimated delivery times at checkout. Rates can be fetched automatically or customized to fit store policies.

Shopify has introduced a unified file picker on the variant detail page, making it easier for merchants to access all shop images when managing product variants.

Shopify Flow now offers enhanced metaobject tools, including new actions like "Get metaobject entries" and "Get metaobject entry." These actions make it easier to store and retrieve metaobject data in workflows. For example, you can use metaobjects to manage a fraud deny list and query it in workflows for tasks like sending alerts or canceling orders.

Pinterest has revealed its top color predictions for 2025: Cherry Red, Butter Yellow, Aura Indigo, Dill Green, and Alpine Oat. These colors, inspired by users' searches and saves, aim to spark creativity for mood boards, product ideas, and more.

Walmart has partnered with resale platform Rebag to add over 27,000 pre-owned luxury items, including handbags, jewelry, and watches from brands like Louis Vuitton and Chanel, to its marketplace. This launch aligns with Walmart's new Luxe Resold platform for luxury brand resales. 

Klarna has expanded its partnership with Stripe, enabling merchants in 26 countries to offer Klarna's BNPL services. Originally launched in 2021 for US merchants, the collaboration now also allows Stripe's merchants to conduct real-time A/B tests on Klarna products.

Shopify hack of the week

Did you know Shopify has a feature that lets you design your store in seconds? 🤯

On the "Online store" page, just describe your business (e.g., "modern handmade jewelry") and click "Generate themes." Shopify will create 3 custom themes just for you.

These themes aren’t on the Shopify Theme Store — they’re unique to you! Customize them and get your store live fast. How cool is that?

New themes alert

Azzel by Tapita – $200 USD 💵

Elevate your visual-first Shopify store with a theme designed for elegance and speed. Featuring exquisite design and seamless shopping, it offers video shopping for an interactive experience and a user-friendly mega menu for easy navigation. Perfect for showcasing style and creating an impactful shopping journey.

Flux by Mana Themes – $270 USD 💵

FLUX is a high-performance, dynamic theme designed to elevate your store's potential. With over 30 customizable sections, it transforms your store into a high-converting powerhouse. Showcase your products with revolutionary layouts, featuring flexible 1, 2, or 3-column grids and complete block control.

Master by Shine Dezign Infonet – $240 USD 💵

A versatile and visually stunning theme designed to elevate your store. Customize with 30+ dynamic sections, add impressive effects for an engaging shopping experience, and leverage designs crafted to boost your marketing impact. Perfect for creating a store that stands out and drives results.

Photo of the week

Walmart has updated its logo for the first time in 20 years as part of a broader brand refresh. The redesign, costing $2.1 million, reflects Walmart's evolution while maintaining its heritage. Key changes include a modernized wordmark inspired by Sam Walton’s trucker hat, an updated spark logo symbolizing energy, and a refreshed color palette featuring True Blue and Spark Yellow. The fresh new look is rolling out on the website and app this month, with in-store updates coming soon. Over 4,600 stores across the US are getting a makeover!

That's it for today!

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