Shopify Entrepreneur Weekly

Hi there! Glad to have you here for this week’s newsletter :)

Here’s what’s inside:

• The latest Ecommerce News and Trends

• Shopify Tip of the Week - Don’t overlook how free shipping appears at checkout

• Brand-New Shopify Theme just launched!

• Picture of the Week – Check it out!

Ecommerce news and updates

Amazon is testing a new shopping feature in its mobile app that shows products from other brands' D2C websites alongside its own marketplace results. When users click on these external products, they are notified they’re leaving Amazon and redirected to the brand’s site. The feature may eventually integrate with Amazon’s "Buy with Prime" for benefits like free shipping and easy returns. Currently in beta for select US customers.

Shein and Temu are taking steps to reduce reliance on China amid U.S. tariff and de minimis exemption changes. Shein is encouraging suppliers to move production to Vietnam, offering incentives like loans, logistics support, and help with local hiring. Meanwhile, Temu raised prices, is storing more inventory in U.S. warehouses, and is expanding to markets outside the U.S., including South Korea. Both companies are proactively adapting to shifting U.S. trade policies to mitigate risks and diversify their operations.

Shopfront, an Australian e-commerce platform using AI to list products across marketplaces, raised $800k in pre-seed funding. They are developing tools to resell secondhand and one-off items, aiming to reduce landfill waste.

TikTok Shop's new Most Loved Badge highlights top-rated products with high ratings, low return rates, reliable shipping, and great customer service across various categories like beauty, electronics, and fashion. Additional products will receive the Most Loved Badge as time goes on, partially based on customer ratings. 

Some Temu merchants are using fake USPS postage labels to ship products for free, a scam costing USPS millions annually. Fake labels are sold on Chinese social media for as little as 60 cents. One merchant admitted to buying 1,000-2,000 fake labels daily, claiming he couldn’t afford legitimate shipping due to Temu’s low prices.

BigCommerce has appointed Michelle Suzuki as Chief Marketing Officer and Rob Walter as Chief Revenue Officer. Suzuki brings 25+ years of marketing experience from companies like EMC and Glassbox, while Walter offers 20 years of e-commerce expertise from roles at Salesforce, eBay, and more.

Shopify hack of the week

Showing the shipping cost marked down to $0 is a psychological win for brands. It makes the "free shipping" offer tangible and immediately communicates value to the customer. Here's why it works and how to implement it effectively:

1. Perceived Value: Customers love seeing savings quantified. A free shipping $10 $0 feels like a gift, not just an assumed benefit.

2. Transparency: It builds trust by showing the brand isn’t hiding costs—it’s actively covering them for the customer.

3. Urgency: Highlighting the savings can nudge customers toward completing the purchase to "lock in" the free shipping benefit.

The way you communicate free shipping matters. Test variations to see what resonates best with your audience:

• “You’ve unlocked free shipping!”

• “Congratulations, your shipping is on us!”

• “No shipping fees—ever!”

• “We’ve got your shipping covered.”

Give it a try! Need help getting it set up? Just submit a project, and we’ll match you with an expert who’ll take care of everything in no time.

New theme alert

Ascension by Fuel Themes – $320 USD 💵

Ascension is a luxury-focused eCommerce theme designed to enhance your brand presence. It features pre-built templates for seamless sales and landing pages, dynamic product page layouts with customizable dimensions, and near-perfect SEO and speed optimization to elevate your store’s performance while reducing app costs. Perfect for creating a high-end shopping experience.

Photo of the week

Nike announced a collaboration with Kim Kardashian's Skims, aiming to revolutionize women's sportswear with a functional and stylish collection of apparel, footwear, and accessories. Following the news, Nike shares rose by 6%. The first collection launches this spring, with a global rollout planned for 2026.

That's it for today!

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