Shopify Entrepreneur Weekly

Welcome to this week’s ecommerce roundup! We’ve got all the updates, tips, and insights you need to stay ahead in the ever-evolving online retail world. Here’s what you’ll find inside:

• Tap to Pay on Shopify: How merchants can now accept in-person payments with zero extra hardware.

• DHL and Shopify partnership: What this means for shipping and why it’s a game-changer for global sellers.

• Shopify’s future interface: A sci-fi-like design vision shared by the new Chief Design Officer.

• Amazon’s “Bend the Curve” initiative: Why they’re purging billions of product listings—and what it might mean for sellers.

• Shopify hack of the week: Fix your login page trust gap and boost conversions today.

• Theme spotlight: Loka, the perfect premium theme for grocery stores.

• Brand spotlight: How Grüns scaled from an idea to 4,000 stores in record time.

Let’s dive in!

Key ecommerce updates

Tap to Pay is now built into the Shopify app — what’s it about: Merchants can now accept in-person payments without extra hardware or a full POS setup. Perfect for pop-ups, markets, or selling on the go. Just open the app, take a payment, and keep selling.

DHL is now a pre-integrated shipping partner on Shopify’s platform in the US and Germany, with plans to expand globally by 2026. This partnership includes features like "Delivered Duty Paid" shipping, protecting consumers from unexpected fees. DHL joins USPS and UPS as a Shopify partner, offering up to 80% off international shipping rates to over 220 countries. Merchants can now print DHL labels directly through Shopify without needing a separate account, streamlining the shipping process.

Shopify's new Chief Design Officer, Carl Rivera, shared his vision for the platform's future: an intuitive interface where users can seamlessly talk, type, click, or even draw to interact with software-like collaborating on a dynamic whiteboard. Instead of overwhelming menus, users will experience a blank canvas fueled by AI with deep expertise in retail and marketing. Rivera hinted at rapid progress, promising a “pretty science fiction-like” experience by the end of next year.

Shopify was ranked the top brand advertising on Australian podcasts in Q1 2025, according to ARN's iHeart and Magellan AI. This highlights its growing focus on the Australian market. As of Q2 2024, Australia hosts over 115k Shopify stores, including 2,300+ Shopify Plus stores, with 32% YoY growth. Other e-commerce brands on the list include Wise (#5), Airbnb (#6), Squarespace (#7), and American Express (#13).

Amazon has quietly launched “Bend the Curve,” an initiative to delete billions of underperforming listings from its marketplace. The plan targets inactive ASINs, those without inventory, or listings not updated in years, according to an internal document obtained by Business Insider. The goal is to reduce product listings from 74 billion to under 50 billion, saving $22M in AWS hosting costs in 2024. It also includes restricting 12,000 low-performing seller accounts.

Shopify hack of the week: Fix that login page trust gap

Did you know your customers might’ve been logging in… on Shopify’s domain instead of yours?

For stores using Shopify’s new customer accounts, the login URL used to look like this:

shopify.com/authentication/<id>/login

Not exactly confidence-inspiring. Customers were being asked to enter their email on a domain that didn’t match your store – a potential trust breaker.

✅ The good news: Shopify fixed it.

Now, logins happen at your own subdomain:

account.yourdomain.com/authentication/login

But there’s a catch:

1. You must be using new customer accounts (not the old password-based ones).

2. You need to set up your account subdomain under:
    Settings → Customer accounts → URL → Manage

Why it matters:
A branded login page boosts trust and conversion. Plus, many future features are being built only for new customer accounts.

If you haven’t set this up yet, now’s the time.

New themes in stock

Loca by MUUP – $280 USD

The premium food store theme is designed for grocery businesses focused on quality, freshness, and convenience. Highlight your fresh produce, organic items, and grocery essentials with a sleek, customizable design that enhances the shopping experience. With effortless checkout, curated selections, and feature-packed tools for SEO and performance, this theme helps your store stand out while fostering growth and community connections. Perfect for building a professional, personalized online grocery store.

Need help upgrading or switching your theme? Connect with top Shopify developers and designers in just minutes! – Submit a project.

Shopify Brand Spotlight: How Grüns Grew from a Gummy Idea to 4,000 Stores

Grüns, a Shopify-powered brand, proves that big results can come from small, smart beginnings.

Before launching Grüns, the founder helped invest over $1.4B into breakout consumer brands like Dr. Squatch, Brooklinen, Ruggable, and Solo Stove. Years of behind-the-scenes exposure taught him a few key lessons:

• Stay lean early (Grüns hit $20M in revenue with just 2 employees)

• Hire exceptional talent

• Make sure what you spend on acquiring customers leads to long-term value

The idea for Grüns came in 2022 after just two days of suffering through chalky greens powders. The mission? Deliver comprehensive daily nutrition - but in a delicious, sustainable way.

Instead of rushing to launch, the team spent a year doing what most skip: testing. Hundreds of people tried early versions of the gummies before a single one went on sale.

That customer-first mindset didn’t stop after launch. Feedback led to real improvements, like upgrading to premium vitamins that are easier to absorb.

Less than two years later, Grüns is in over 4,000 stores and has grown into a nearly $500M brand – all built on Shopify.

Takeaway for your store:

You don’t need a huge team or perfect product on day one. But if you listen closely, test relentlessly, and stay focused, the results can scale fast.

📖 Check out the full story here.

Photo of the week

Mount Etna, Europe’s highest active volcano, erupted on June 2, producing dramatic plumes of ash, gas, and rock. The eruption included intense strombolian explosions and a pyroclastic flow caused by a collapse on the south-east crater's northern flank. Lava fountains followed, with the ash plume drifting southwest. Authorities reported no immediate danger to the population.

That's it for today!

Searching for the perfect tool to create stunning newsletters that captivate your audience and keep them coming back for more? Give Beehive a try! Use this link to get 30-day trial + 20% OFF for 3 months.

If a friend shared this Newsletter with you, make sure to subscribe here, to stay in the loop.