Shopify Entrepreneur Weekly

Big brands, bold ideas, and bite-sized upgrades — this week’s newsletter is packed with news and tips to help you run a smoother, smarter Shopify store.

Here’s what we’re covering:

• Reddit turns comments into ads – and what it means for authentic marketing

• StockX x Shopify integration – resale is going mainstream

• Quick win: Show reviews in checkout to boost conversions (5 min fix)

• Podcast pick: How boring products become $100M brands

• Theme spotlight: Maya – clean, bold, and made for conversion

• Design inspo: A pink baguette bag and other eccentric delights

• Need help asap? Submit a project and get expert Shopify support — fast

Key ecommerce updates

Reddit turns user comments into ads with new marketing tools
Reddit is celebrating its 20th anniversary with new marketing features, including tools that turn user-generated posts and comments into advertisements. The Conversation Summary Add-ons dynamically surface positive content from Reddit users to boost ad relevance, while Reddit Insights provides AI-driven social listening for brands. While innovative, this move raises concerns about preserving Reddit's reputation as a hub for authentic reviews and user trust.

StockX and Shopify team up to revolutionize resale for merchants
Shopify has announced an exciting new integration with StockX through the StockX Sales Channel, enabling merchants to seamlessly tap into the booming resale market. This partnership is a game-changer for sellers of collectibles, sneakers, and streetwear, providing direct access to StockX’s live marketplace. Merchants can now focus on inventory, pricing, and products while StockX handles authentication, payments, and fulfillment. With this integration, Shopify continues to empower entrepreneurs to meet their customers wherever they are.

Tip of the week: Show product reviews in checkout

Want an easy way to increase conversions?

Add product star ratings to your checkout.

If someone’s about to buy and sees “4.9 stars from 1,200 reviews” — that’s instant trust.

You can now show review summaries right next to each item in the new one-page checkout.

How to do it:

1. In your Shopify admin, go to Settings > Checkout

2. Under “Configuration,” click Customize

3. On the left side, look for Order Summary > Add app block

4. Choose your reviews app and add the rating summary block

Done ✅

A few tips:

• This only works if your reviews app supports the new checkout

• Not all apps do — if yours doesn’t show up, it’s time for a better one

• Need help choosing? We’ve tested the best options
  👉 Submit a project and we’ll recommend one or set it up for you

It takes 5 minutes. It builds instant trust.
And it works.

Want help? Shopexperts is just one request away.

Podcast of the week

Want to build a $100M brand? Start with the most boring product you can imagine – and make it 10x better. In this episode of the My First Million podcast, Harley Finkelstein (Shopify President), Sam Parr, and Shaan Puri dive into how seemingly mundane products like vacuums, hand sanitizer, and even firewood are being turned into multi-million dollar brands.

Give it a listen for fresh ideas here.

New themes in stock

Maya by Shine Dezign Infonet – $480 USD

Maya is a premium Shopify theme designed to transform your store into a sleek, engaging shopping experience. With feature-rich navigation, dynamic animations, and over 35 customizable sections, Maya combines functionality with stunning visuals to showcase your brand and captivate your audience. Perfect for creating immersive, seamless, and professional online stores.

Need help upgrading or switching your theme? Connect with top Shopify developers and designers in just minutes! – Submit a project.

Photo of the week

Swedish designer Gustaf Westman is turning heads (and homes) with his latest creation – a spiral baguette holder in bright pink that’s part handbag, part bread carrier! As part of his summer pop-up tour, Gustaf is skipping traditional retail spaces and transforming private homes across Europe into playful, lived-in galleries. From Berlin to Paris and beyond, each stop showcases his signature colorful, curvy designs, including chunky cups, blob tables, and, of course, the quirky baguette holder.

Need expert help on your next Shopify project?

Whether it’s theme tweaks, speed improvements, custom tracking, or something totally unique — we’ll help you get it done (and done right).

🔧 Get a free quote — it takes just a minute to share your idea.

That’s it for today!

See you next Friday with more tips, tools, and news to help you grow faster 🚀

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