Shopify Entrepreneur Weekly

Welcome back to another edition of Shopify Entrepreneur Weekly – your go-to source for the latest eCommerce news, Shopify updates, and actionable growth tips.

Here’s what’s inside this week:
✔ Shopify Email now blocks bot subscribers (better deliverability, lower costs).
✔ U.S. scraps the $800 de minimis rule – what it means for your store.
✔ OpenAI + Shopify launch AI shopping assistants (set up in minutes!).
✔ Mirakl & Shopify make marketplace creation 80% faster.
✔ Boost conversions with a simple Trust Stack (works in just 7 days!).
✔ Photo of the Week: Spain’s wildest wine fight (you’ve gotta see this).

• Need help asap? Submit a project and get expert Shopify support – fast

This week's Shopify news and updates

Shopify Email introduces bot subscriber filter
Shopify Email now automatically filters out bot-generated subscribers from email lists, ensuring only real customers receive your campaigns. This update improves email deliverability, enhances performance, and lowers costs, making it easier for store owners to run more effective email marketing campaigns.

U.S. to end de minimis exemption by 2027 
The U.S. will repeal the $800 de minimis exemption for duty-free imports starting July 1, 2027, as part of the "One Big Beautiful Bill Act." Originally designed to reduce customs paperwork, the exemption has fueled the rise of platforms like Temu, Shein, and AliExpress. While the move is expected to generate up to $40B in federal revenue over the next decade, critics warn enforcement costs could offset those gains.

OpenAI & Shopify introduce AI shopping assistants
OpenAI and Shopify have launched a tool allowing merchants to create AI-powered shopping assistants with just a few clicks. Using the Storefront Managed Compute Platform and OpenAI Responses API, these assistants can search products, answer questions, compare items, add to carts, and even generate checkout links. In a demo, a chatbot guided users through product recommendations and remembered their preferences for personalized suggestions. Early testing shows it’s easy to set up, but further evaluation is needed before going live.

Mirakl and Shopify simplify marketplace creation
Mirakl and Shopify have launched the Mirakl Platform Connector for Shopify, enabling large enterprises to quickly build and manage marketplaces. This connector cuts integration efforts by up to 80% with prebuilt synchronization for taxonomy, products, sellers, and orders, while supporting mixed checkouts, headless storefronts, and real-time updates. The era of niche marketplaces is here!

Boost your sales with a Trust Stack

Want to turn hesitant browsers into happy buyers? Add a Trust Stack to your product pages – it’s a game-changer for building credibility and driving conversions.

What’s a Trust Stack?

It’s a trio of trust signals:

✔️ Customer reviews: Verified reviews build instant trust. Use tools like Judge.me or Yotpo.
✔️ Contact form: Add a visible “Contact Us” link so customers know you’re reachable.
✔️ Clear guarantee: Offer a “100% Satisfaction Guarantee” or “30-Day Money-Back” promise.

Why it works:

✅ 70% of shoppers trust reviews.
✅ Guarantees can boost conversions by 20%.
✅ Makes your store look legit and approachable.

Pro tip: Start with one product page. Add these elements, and track your Shopify Analytics – you’ll likely see results in a week!

Need help? Shopexperts.com has all the tools to elevate your Shopify store. Whether you're just starting out or scaling up, we've got your back!

👉 Submit a request

Photo of the week

Red wine fights in white clothes? Only in Haro, Spain! Every June 29, locals and tourists gear up in white with red scarves and drench each other in wine at La Batalla del Vino. Buckets, water guns, bottles – anything goes until everyone’s soaked and purple. It’s messy, chaotic, and so much fun!

Need help on your next Shopify project?

Whether it’s:

• Speed tweaks

• Theme upgrades

• Custom features

• Advanced tracking
  — we’ve got pros ready to jump in and help.

🔧 Get a free quote in under 60 seconds.

That’s it for this week!

See you next Friday with more actionable updates and ideas to grow your store 🚀