Shopify Entrepreneur Weekly

Hello Shopify store owners,

Can you believe it’s already July? We’re officially halfway through the year! We hope your 2025 plans are coming together. We’d love to hear about the unique goals you’re working on!

Here’s what we’ve packed into this week’s newsletter:

• Shopify theme store updates: Discover smarter filters, pre-configured themes, and faster setup options.

• Stackable discount codes: Combine shareable link discounts with other codes seamlessly.

• Time-saving Shopify Admin features: Duplicate menus and create metafields directly in your admin.

• FTC click-to-cancel rule overturned: What this means for subscription-based businesses.

• Tip of the week: How one Shopify store made a €12,000 sale through ChatGPT and how you can optimize your store for AI.

• Photo of the week: Celebrate Amazon’s 30th anniversary with a look back at its humble beginnings.

Let’s dive in! 🚀

Need help asap? Submit a project and get expert Shopify support – fast.

This week's Shopify news and updates

Shopify theme store gets major updates
Shopify has enhanced its Theme Store to help you find and launch the perfect theme faster. With over 800 industry-specific themes, smarter filters by industry and catalog size, and pre-configured theme files that match demo store setups, creating a high-converting website has never been easier. These updates aim to save you time and simplify your store setup process!

Shareable link discount codes now stackable
Discount codes from shareable links can now combine with other eligible codes at checkout, based on your combination settings. This fixes the previous issue where adding a code through a link would remove existing codes in the cart.

New time-saving features in Shopify admin
Shopify just rolled out two handy updates for admins! You can now duplicate menus, making it easier to create variations without starting from scratch. Plus, metafields can now be created directly at the Shop level in your admin under Settings, removing the need for third-party tools.

Click-to-cancel rule struck down by Federal Appeals Court
The U.S. federal appeals court has struck down the FTC's click-to-cancel rule, which aimed to make canceling subscriptions as easy as signing up. The regulation was set to take effect on July 14 but was blocked due to procedural issues. The court found that the FTC failed to conduct a proper regulatory analysis, required for rules with an estimated annual economic impact over $100 million. This misstep limited public engagement and prevented businesses from contesting the findings.

Tip of the Week: Get your store ready for ChatGPT traffic

This week, a Shopify brand made a 12,000€ sale from a totally new source: ChatGPT.
No Google Ads. No SEO. Just one customer asking ChatGPT for advice — and clicking the right link.

Here’s what they did:

1. They assumed buyers are changing habits.
   Instead of Googling, more people ask ChatGPT: “What are the best acoustic booths for open offices?”

2. They made their site easy for AI to understand.

• Added a special file (llms.txt) to guide language models

• Used JSON-LD to structure product data clearly

• Improved internal linking and content clarity — not for humans, but for AI

3. Result?
   One direct sale from a ChatGPT response. No search engine involved.

Your move:
Start thinking about how your store appears to an AI, not just to Google.

Need help making your Shopify site LLM-friendly?
At shopexperts.com, we can audit your store, structure your content for AI visibility, and set you up for success in the post-SEO era.
We’ve already helped other stores get discovered — now it’s your turn.

👉 Submit a request

Photo of the week

Thirty years ago, on July 16, 1995, Amazon started its journey from a humble garage with Jeff Bezos' DIY desk made of a door and some planks. Back then, it was just an online bookstore with a bold claim to be "Earth's biggest bookstore." This week, on July 16, Amazon officially turned 30 years old. Fast forward three decades, and Amazon has grown into a global empire, selling everything from books to groceries, running a leading cloud computing service, and shaping e-commerce as we know it.

Need help on your next Shopify project?

Whether it’s:

• Speed tweaks

• Theme upgrades

• Custom features

• Advanced tracking
  — we’ve got pros ready to jump in and help.

🔧 Get a free quote in under 60 seconds.

That’s it for this week!

See you next Friday with more actionable updates and ideas to grow your store 🚀