Shopify Entrepreneur Weekly

Hey there,

We’re wrapping up July with a fresh roundup of Shopify updates, powerful new features, and a quick tip that can seriously boost your store’s post-purchase engagement.

Here’s what’s inside this week’s edition:

• All-new unified POS customization editor

• Customizable customer login pages

• More flexibility with Shopify Forms

• Clarity’s deep funnel tracking for Shopify

• Tip of the Week: Stop treating order confirmation emails like an afterthought — turn them into a revenue channel

• New Theme Spotlight: Adorn — the modern, conversion-ready design your store needs

Let’s dive in! 🚀

Need help implementing any of these updates?
Submit a project and get fast Shopify help from vetted experts → shopexperts.com

This Week’s Shopify Updates

1. One visual editor for all POS customizations
Shopify has launched a unified editor to manage your smart grids, lock screens, receipts, and customer displays — all in one place. Preview and publish consistent POS experiences across multiple devices without jumping between settings.

2. Ship & carryout now supports Shopify Tax
Need to split orders between shipping and in-store pickup? The Ship & Carryout workflow just got an upgrade. It now works seamlessly with Shopify Tax in the US, UK, and EU — simplifying bundles, receipts, and compliance.

3. Customize customer login page text
You can now fully edit the sign-in and OTP (one-time passcode) page text to better reflect your brand voice. This subtle detail helps improve trust and create a more polished customer experience.
👉 Edit in: Online Store > Themes > Edit default theme content > Customer accounts

4. Better control over form-based marketing consent
No more accidental subscriptions. Shopify Forms now let you decide how marketing consent is handled. Set defaults, show opt-in checkboxes, or disable marketing completely — perfect for forms like job apps or warranty registrations.

5. Generate images directly in the file picker
Need a hero image or ad graphic fast? Shopify’s file picker now supports image generation — powered by the same tech behind Sidekick.
👉 Just click “Generate Image” when uploading.

Tip of the Week:

Upgrade your order confirmation emails — and drive more sales

Your customer just bought something. You’ve earned their trust. Now what?

Most stores send a basic, transactional email:

“Thanks for your order. Here's your receipt.”

That’s a wasted opportunity.

What if your order confirmation email also:

• Introduced related products or bundles

• Offered a discount on their next purchase

• Shared a referral link or post-purchase survey

• Gave first dibs on a waitlist item or exclusive drop

These emails get 80%+ open rates. The right follow-up can drive repeat sales, social sharing, and deeper brand engagement.

Here’s how to optimize yours:

1. Audit your current email: What’s the tone, content, and CTA?

2. Add a post-purchase offer: Bonus points if it’s personalized.

3. Use branded design: Match your store’s look and feel.

4. Measure clicks + conversions: Treat it like a campaign, not a receipt.

Need help designing or automating a high-converting post-purchase email flow?
👉 Submit a project request

New theme

Adorn by Vowel Web – $200

If you're looking for a sleek, modern Shopify theme that balances performance and style, Adorn is worth a look.

• Smooth UX with intuitive navigation and engaging visuals

• Smart product pages that encourage deeper exploration

• Conversion-focused features like upsell options, a streamlined cart, and built-in product filters

Perfect for fashion, beauty, home, and lifestyle brands aiming for both aesthetic and performance.

Photo of the week

Smell before you click?! Rare Beauty just launched its first fragrance — and turned heads in NYC with scratch-and-sniff billboards. You literally stop, smell the ad, scan it with Shop, and get a free sample.

It’s physical meets digital in the most delightful way.
👏 Smart, sensory, and shoppable.

🧠 Bonus Read:

Microsoft Clarity just dropped a Shopify integration — and it’s 🔥 for CRO.

Track every key moment of your customer journey with heatmaps, funnel insights, checkout drop-offs, and product click-throughs — all optimized for eCommerce.

Clarity is free, fast to install, and built for stores like yours.
👉 See what it does

Need expert help fast?

Whether it's:

• Speed optimizations

• Theme upgrades

• Custom features

• LLM and AI enhancements
  —we’ve got vetted Shopify pros ready to help.

🛠️ Get a free quote in 60 seconds

That’s it for this week!
See you next Friday with more actionable updates, themes, and growth ideas 💡

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