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- Shopify Entrepreneur Weekly
Shopify Entrepreneur Weekly
Helping Shopify merchants navigate the Shopify ecosystem for winning outcomes
Hey there,
This week, we’re bringing you exciting updates to make your store run smoother and boost your sales. From Apple Pay for B2B checkouts to native social sign-ins for faster customer logins, Shopify is rolling out tools to streamline your business and enhance the shopping experience.
This week’s highlights:
Apple Pay for B2B Checkout — wholesale just got smoother
Social Sign-Ins — Google & Facebook login now on Shopify
Custom Analytics Sections — organize metrics your wayLet’s get into it 🚀
Need expert help with CRM migration, Shopify development, or CRO support?
👉 Submit a request at Shopexperts.com
Shopify News
B2B Checkout now supports Apple Pay
Wholesale customers can now pay via Apple Pay — no manual card entry required. If your blended store already has Apple Pay for DTC, it’s automatically enabled for wholesale orders without payment terms. You can also fine-tune availability using Checkout Blocks.
Discounts on fulfilled items
You can now apply discounts to fulfilled items — great for partial refunds and better post-purchase attribution. Orders automatically unarchive for edits and re-archive afterward, removing manual steps.
Organize Analytics dashboard with custom sections
Create, name, and reorder sections to group your key metrics — separate sales from marketing, or focus on the KPIs that matter most.
Faster PayPal wallet dispute resolution
PayPal disputes covered by Seller Protection now resolve faster if you include tracking. Plus, disputes can target a single item instead of the whole order, reducing potential losses.
Ad spot of the week – Turn your knowledge into $$$
You already know how to run your store — why not get paid to talk about it?
Join AppStoreResearch.com and become a paid research participant. Merchants earn up to $250/hour by sharing their experience with Shopify apps, tools, and workflows.
Need inspiration?
Read how Darren Fenton from the UK made over $2,000 just by joining research calls:
Read Darren’s story →
Your experience is valuable — and brands will pay for it.
You can now let customers log in with Google or Facebook on Shopify’s new customer accounts.
Why this matters:
Faster sign-ins = fewer abandoned carts
More personalization = better product recommendations
Easier returns = happier customers
Higher review rates = more social proof
Previously, merchants had to use third-party apps or custom code for this feature. Now it’s native, secure, and fast to set up:
Go to Customer Account settings in your Shopify admin.
Choose Google or Facebook sign-in.
Copy authentication details from the provider dashboard.
Preview and activate.
This change will especially help mobile shoppers — where every extra login step loses conversions. Check out the setup guide.
Need help setting this up — or anything else Shopify? From CRO tweaks to full redesigns, ShopExperts.com connects you with vetted pros for any job, big or small.
Photo of the week
Petunia, an adorably unique pup, has been crowned the 2025 "World's Ugliest Dog" at the Sonoma-Marin Fair. Alongside her owner, she celebrates the beauty of unconventional canines. The contest highlights the charm of rescue dogs and promotes adoption, proving every dog, no matter how quirky, deserves love.
Need expert help fast?
Whether it’s:
CRM or ESP migration
Theme upgrades
Conversion optimization
LLM or AI enhancements
— our vetted experts are ready to help.
That’s it for this week!
See you next Friday with more actionable insights, ideas, and updates to help you grow 🚀
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