Shopify Entrepreneur Weekly

Hey there,

Fall is here 🍂 — which means busy season is right around the corner. For many Shopify store owners, Q4 is the most important stretch of the year. Staying ahead of platform changes and tightening up your store now can make all the difference when holiday traffic spikes.

Here’s what you need to know this week:

New Private Facebook Group for Shopify Plus & Advanced Stores

For years, our Shopify Entrepreneurs group grew to 100,000+ members. But as Facebook shifted its focus, reach on high-quality posts has declined while memes and random feed content took over.

That’s why we’re launching a new, smaller beta community (100–200 members max) exclusively for Shopify Plus and Advanced brand owners and operators.

• No vendors, no sales pitches – just merchants.

• Tight-knit discussions with peers who share your challenges.

• Invites extended to our AppStoreResearch participants and Shopexperts customer network.

If your brand runs on Shopify Plus or Advanced, we’d love for you to join us:
👉 Shopify Plus Entrepreneurs

Shopify News

Filter Orders by Order Metafields
You can now filter your orders by up to 5 custom metafields in the order list. Perfect if you handle special fulfillment, wholesale attributes, or custom notes that matter to your operations. Save these filters as custom views for faster order management.

Quick Sale on Mobile
Shopify’s “Quick Sale” is now in the mobile app, letting you process simple in-person transactions instantly. Add products via search or barcode, take payment with Tap to Pay, and send receipts by email or SMS. Ideal for pop-ups, markets, or events where speed matters.

Find & Install Apps with Sidekick
App discovery is getting simpler. Just ask Sidekick what you need (“find me a reviews app”) and get recommendations, comparisons, and installation straight from chat. It’s the end of guesswork when browsing the App Store.

AI Support Loops Frustrate Merchants
Some merchants are reporting being stuck in endless AI chatbot loops when trying to reach Shopify’s support team. While automation helps at scale, store owners — especially Plus merchants — are pushing for faster access to human help.

iOS 26: What Marketers Need to Know
Apple’s latest update continues the privacy march:

• Click-ID stripping in Mail, Messages, and Safari Private removes tracking parameters.

• Fingerprinting limits make device-based tracking less reliable.

• Attribution gaps are expected, similar to iOS 14’s shake-up.

What to do? Rely on first-party data, use server-side tracking, and get comfortable with modeled reporting instead of chasing perfect last-click attribution.
👉 Bottom line: Don’t panic, just plan. Build resilience by diversifying data sources.

Tip of the Week

Test a single change at checkout.

Instead of overhauling your whole funnel, run a quick test on just one variable at checkout:

• Try a shorter checkout form (fewer fields).

• Add a “Free shipping over $X” threshold.

• Swap your payment icons for more trusted badges.

Small tweaks at checkout often yield disproportionate lifts.

👉 Don’t know where to start? Ask yourself: What’s the biggest drop-off in my funnel right now?
That question often points straight to your first high-impact test.

(P.S. If you need help identifying or implementing checkout optimizations, Shopexperts.com can match you with a vetted CRO expert.)

New Premium Theme

Beautify by Clean Canvas – $420 USD

BEAUTIFY is a fast, flexible Shopify theme built for Beauty & Wellness brands, designed to inspire creativity, boost conversions, and grow your store without limits. Crafted by Clean Canvas, world-leading theme experts with 16+ years of experience and 100K+ successful stores, BEAUTIFY gives your brand exclusive features and unlimited design freedom to stand out and succeed.

If you’re investing in a premium theme, make sure it performs like one with shopexperts.com

Photo of the Week

At Rare Beauty’s LA pop-up, powered by Shopify, fans received instant photos with hidden NFCs unlocking exclusive Selena videos and early product access. The Magic Mirror offered personalized blush recommendations, redeemable instantly through Shopify POS. This seamless blend of physical and digital commerce felt magical. Customers interacted with the mirror, which highlighted their best features and blush shade, redeemable at checkout via a custom POS extension.

Need a Partner for Growth?

Q4 is almost here. Do you have the right systems in place to maximize sales?

Shopexperts.com connects you with vetted developers, designers, and marketers who help Shopify brands prepare for peak season. Whether it’s speed optimization, theme customization, or conversion strategy — we’ll match you with an expert who’s solved your problem before.

Instead of asking “Can I fix this myself?” ask: What’s the opportunity cost of not fixing it now?

🛠️ Get a free quote in 60 seconds

That’s it for this week!
Catch you next Friday with more updates, insights, and strategies to help your store thrive.

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