Shopify Entrepreneur Weekly

Hey there,

The countdown is on ⏳ — Black Friday is just two months away. For Shopify store owners, that means now is the time to tighten up your operations, polish your storefront, and prepare marketing campaigns that will cut through the noise.

This week’s issue brings you:

• Shopify’s new customer segmentation by product category (just in time for hyper-targeted Black Friday promos).

• Amazon expanding Multi-Channel Fulfillment for Shopify merchants.

• A podcast with Shopify’s CEO, Tobi Lütke, on AI, leadership, and the future of commerce.

• A practical tip: 3 things you should lock in before October ends to be BFCM-ready.

• A spotlight on how Shopexperts.com can help you optimize your theme and store setup for the holiday rush.

Let’s dive in 👇

A New Private Peer Group for Shopify Plus & Advanced Stores

Our main Shopify Entrepreneurs group has connected 100,000+ members over the years. But with a community that size, it’s easy for valuable conversations to get lost in the crowd.

That’s why we’re creating a new space – a private, curated group for just 100–200 Shopify Plus & Advanced brand operators. Think of it as a roundtable of peers running stores at your level.

✅ 100% merchant-only — no agencies or sales pitches
✅ Real discussions about scaling, operations, and challenges unique to Plus/Advanced stores

If your brand is on Shopify Plus or Advanced, you’re invited to join a more focused, high-trust circle of peers:

👉 Shopify Plus Entrepreneurs

Shopify News

Segment customers based on product categories
You can now create customer segments by the categories they’ve browsed or purchased from. That means sharper targeting like “customers who bought Beauty in the last 3 months” or “shoppers who browsed Sports & Outdoors.”
👉 Use this to send category-specific Black Friday campaigns that hit the right audience at the right time.
Read more →

Amazon fulfillment expands to Shopify sellers
Amazon is extending its Multi-Channel Fulfillment (MCF) services directly into Shopify. Merchants can now pick, pack, and ship orders through Amazon’s network with real-time inventory sync, tracking, and unbranded packaging.

Why it matters: This could be a serious boost for holiday logistics. If your 3PL isn’t ready for Black Friday, Amazon’s scale could help you keep promises on 1-day and 2-day shipping.
Read more →

Podcast to bookmark: Tobi on AI and the future of commerce
Shopify CEO Tobi Lütke recently joined Acquired to talk about leading through the AI era, Shopify’s ups and downs, and what technology shifts he’s watching closely. A must-listen if you want a peek into how Shopify’s vision is shaping.
🎧 Listen here →

Tip of the Week: Prep your site speed for Black Friday

Holiday traffic is coming — and nothing kills conversions faster than a slow site. Every extra second of load time can drop conversions by 7–10%.

Quick checks you can run today:

• Audit your apps: remove anything unused or duplicative.

• Optimize images: compress without losing quality.

• Test on mobile: is checkout smooth on 4G?

👉 Here’s the key question: If your traffic doubles overnight, will your store hold up?

If you’re not sure, our developers at Shopexperts.com can run a speed audit and implement fixes before Black Friday hits. Don’t wait until your site is crawling on the biggest sales weekend of the year.

Photo of the Week

In 2025, the Ig Nobel Prizes once again proved that science can be both hilarious and enlightening. Researchers discovered that painting cows with zebra stripes can keep flies at bay (fashion statement and pest control in one), while West African rainbow lizards revealed their gourmet side by preferring four-cheese pizza over any other topping. Meanwhile, chemists suggested that sprinkling Teflon into meals might make us feel full without calories – though most of us would rather stick to carbs. From bats that fly worse when tipsy to physicists solving the eternal mystery of clumpy pasta sauce, this year’s winners reminded us that the line between absurdity and brilliance is often just a zebra stripe wide.

Are you really Black Friday ready?

Your offers matter — but execution wins the day. From lightning-fast themes and checkout tweaks to bulletproof fulfillment workflows, the details will decide your Q4.

That’s where Shopexperts.com comes in. We connect you with vetted developers, marketers, and CRO pros who’ve helped merchants crush Black Friday before.

So ask yourself:
👉 What’s the one weak spot that could cost you the most this season?

Reply to this email, and we’ll connect you with the right expert.

🛠️ Or get a free quote in 60 seconds

That’s it for this week.
Catch you next Friday with more strategies, updates, and stories to help you win this holiday season.

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