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- Shopify Entrepreneur Weekly
Shopify Entrepreneur Weekly
Helping Shopify merchants navigate the Shopify ecosystem for winning outcomes
👋 Welcome back!
We’ve moved from a weekly to a biweekly schedule. While we were on pause, we received a surprising number of messages from readers who said they missed the newsletter — so to everyone who reached out: thank you. It means a lot. You’re the reason this publication exists.
Let’s get into what’s new, what’s next, and what you can do now to get your Shopify store ready for Black Friday 2025.
Let’s dive in 👇
Shopify News Roundup
Product variant limit increased to 2,048
Yes — finally. Shopify boosted the variant limit per product from 100 → 2,048. Great for fashion, accessories, or customizable products.
Read more →
Shopify Duties and Import Taxes: Postal tariff rate support (U.S.)
You can now calculate import duties differently for postal shipments to the U.S. — a big deal for small cross-border sellers.
Admin → Duties settings → “Use postal duty rates into the United States”
Read more →
New heatmaps & Weekly Sales Patterns report
Spot trends at a glance: Shopify Analytics now includes sales heatmaps and a Weekly Sales Patterns report showing sales by hour and day. Use this to plan promotions around your real buying peaks.
Learn more →
Social sign-in for customer accounts
Enable Google and Facebook sign-in on your store’s login page. Easier logins = fewer abandoned carts.
Admin → Settings → Customer Accounts → Authentication → Manage
Partner spotlight: Earn more this October
If you’ve ever wanted to sign up as a paid Shopify consultant, now’s the perfect time.
AppStoreResearch just launched its October Referral Contest — and you can earn extra cash on top of your regular incentives and referral rewards.
💰 Here’s what’s up for grabs:
1st place — $1,000
2nd place — $500
3rd place — $300
That’s in addition to your regular referral rewards ($50 per Shopify store, $100 per Shopify Plus store).
Even if you don’t want to join interviews yourself, you can still refer other Shopify owners and earn.
📆 Contest runs October 14–31
🏁 Winners announced November 3
Tip of the Week
Meet the Shopify Knowledge Base app — your AI storefront assistant.
Shopify quietly launched a powerful AI app that lets your customers ask questions directly on your store — and get instant, accurate answers about your products, policies, or shipping info. Think of it as ChatGPT for your storefront.
Why it matters:
Reduces customer support load (no more “Where’s my order?” overload)
Improves conversion rates by answering pre-purchase questions instantly
Keeps shoppers engaged and confident while browsing
👉 Explore the Shopify Knowledge Base app in your admin to activate your own AI-powered storefront.
Vino by Archetype themes — $440 USD
Meet Vino, a new Shopify theme crafted with sommeliers and wine retailers in mind. Built in collaboration with wine industry experts, Vino blends visual storytelling with functionality designed for product depth and elegance.
Tasting notes: Visualize wine attributes (Acidity, Body, Intensity) with elegant, customizable graphics.
Custom product tags: Showcase qualities like Organic, Low Alcohol, or Biodynamic right on product listings.
Three styles included: Ideal for vineyards, boutiques, or lifestyle retailers with a rich brand story.
🎨 Get a theme optimization quote → shopexperts.com
🎟️ Merchant Events
Judge.me presents: Growth Unlocked Summit 2025
A global online event built for ambitious Shopify merchants. Learn from top ecommerce operators and growth marketers about:
Building trust through social proof and reviews
Scaling international sales with localized experiences
AI-driven retention strategies
🗓️ When: October 23–24, 2025
💻 Where: Virtual (free registration)
🔗 Register for Growth Unlocked Summit →
Photo of the Week
Ben Stiller is adding a new role to his résumé: soda founder. He has launched Stiller’s Soda, a new beverage brand offering classic flavors with fewer calories and sugar. Stiller’s Soda aims to provide a delicious alternative to sugary sodas, starting with three classic flavors: Shirley Temple, Lemon Lime, and Root Beer.
🛠️ In a jam before Black Friday?
Call the pros at shopexperts.com
Our vetted Shopify experts can help you:
Prep your theme for high-traffic season
Speed up your store (Core Web Vitals & load times)
Implement last-minute CRO and UX fixes
Connect ESPs, CRMs, or new AI tools before BFCM
That’s it for this week.
Catch you in 2 weeks on Friday with more strategies, updates, and stories to help you win this season.
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