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- Shopify Entrepreneur Weekly
Shopify Entrepreneur Weekly
Helping Shopify merchants navigate the Shopify ecosystem for winning outcomes
Hey there 👋
We’re two weeks out from Black Friday, and the pace inside every Shopify store is picking up fast.
This week’s issue covers some quietly powerful updates — new ways to manage collections, payments, and reporting — plus a few insights on how AI is reshaping store traffic.
Let’s get you caught up 👇
Shopify news roundup
Exclude products by tag in Smart Collections
You can now exclude products from smart collections using the “is not equal to” tag condition. Perfect for running promos, keeping recalled or limited items out, or tightening themed collections without manual edits.
Learn more →
Duplicate collections in one click
Shopify finally added collection duplication. You can now clone existing collections — title, image, description, and product rules — all intact.
The copy stays unpublished so you can safely edit before pushing live. Great for seasonal variations or A/B layout tests.
Learn more →
Cash checks on the go with Shopify Balance
Merchants in the U.S. can now deposit checks directly from the Shopify app — snap both sides, confirm the amount, and submit instantly.
It’s another step toward turning Shopify Balance into a complete business banking hub.
Read more →
New profitability reports for cross-border sales
Two new reports — Average profit margin by market and Profit margin by order — show exactly where you’re earning the most (and losing the most).
Perfect for deciding which countries deserve more ad budget this holiday season.
Analytics → Reporting → Then, search for “Average profit margin by market”
We’re expanding the shopexperts network
We’re growing beyond design and development — and we’re now bringing marketing agencies, CRO specialists, and accounting experts into our expert network.
If you currently work with an outstanding freelancer or agency that deserves more Shopify exposure, we’d love to meet them.
Industry highlights
Shopify + OpenAI: AI traffic surges 7x
Shopify says traffic from AI tools like ChatGPT is up 7x since January, with purchases from AI-driven searches up 11x.
Translation: people aren’t just browsing in ChatGPT — they’re buying.
As AI discoverability grows, merchants who clearly structure their product data (titles, descriptions, attributes) will rank higher in AI-driven results.
💡 If your store isn’t AI-friendly yet, we can help you optimize your product data. → shopexperts.com
App spotlight
We rarely recommend apps — but based on the AI traffic surge above, this one’s worth checking out.
Arc: llms.txt Generator
Free app that helps your store get discovered in AI search engines like ChatGPT, Claude, Perplexity, and Gemini.
Think of it as robots.txt + sitemap.xml for AI.
It automatically creates and updates a /llms.txt file so AI crawlers can understand and reference your products, collections, and pages in conversational results.
Why it matters:
One-click setup — no coding required
Automatic updates as your store changes
Helps your products appear in AI-driven shopping queries
If AI discoverability becomes the next SEO (and it will), this is one app you’ll want in place early.
👉 Check out Arc: llms.txt →
Stockist by Noord — $320 USD
Refined and conversion-focused, ideal for larger catalogs with advanced filtering, product markers, countdowns, and built-in popups.
Maximize by Omni Themes — $200 USD
Built for massive catalogs, lightning-fast on mobile, and includes over 30 built-in sections to replace apps and save on load time.
Tip of the week
Duplicate. Test. Refine. Repeat.
Shopify’s new collection duplication isn’t just a time-saver — it’s a CRO weapon.
Here’s how to use it:
Duplicate a high-performing collection.
Reorder products (put your top sellers higher).
Swap banners or urgency copy (“Ends Sunday!”).
Run both for a week and compare add-to-cart rates.
Small tweaks can lead to big wins — especially before BFCM traffic hits.
Need help setting up clean A/B tests or CRO-focused layouts? → Get help from shopexperts.com
Photo of the week
In this rare archive moment, you can see the very first in-store presentation of Estée Lauder – a modest skincare counter in New York in the late 1940s, where founder Estée Lauder personally demonstrated her now-legendary four-product line. (And today: the brand officially launched its new Shopify store this week!)
Quick Poll
How ready is your store for Black Friday 2025? |
Need expert help?
💬 Submit your project → shopexperts.com
That’s it for this week.
Catch you in 2 weeks on Friday with more strategies, updates, and stories to help you win this season.
—
with 🤍 shopexperts team
What did you think of this week's issue? |