Shopify Entrepreneur Weekly

Hi there,

For Shopify merchants, January is rarely about big launches.

It’s about resetting systems, sharpening fundamentals, and deciding what you’ll stop tolerating in your business this year.

But for us, it is a big launch. We’re excited to officially introduce the new shopexperts website.

🚀 Explore the new experience → shopexperts.com

This issue will help you:

• Review the Shopify updates that matter

• Identify quick wins for higher conversions

• Meet experts ready to help you optimize your store

Shopify Update: Marketing Pixels Are No Longer “Always On” by Default

Shopify introduced a new default setting on January 13, 2026 that changes how marketing data is shared from your store — and many brands may not notice the impact until performance drops.

What’s new?

Marketing App Pixels (added by third-party apps) are now set to “Optimized” by default. Shopify actively monitors these pixels and may limit or pause data sharing if it doesn’t detect activity over time.

No alerts. No warnings. Data simply stops flowing — and resumes only when Shopify sees new signals.

Why this matters for brands

This update isn’t judging whether a tool is valuable to your business. It only checks for observable pixel activity, not real attribution or revenue impact.

That means:

• Conversion data can quietly go missing

• Ad platforms may underreport performance

• Retargeting audiences can shrink

• Optimization decisions may be based on incomplete data

If you rely on app-based tracking, this is a real risk.

Who’s affected?

• App Pixels → affected by optimization

• Custom Pixels & server-side tracking → not affected

Many high-growth brands are now moving away from pixel-only setups for this exact reason.

What you should do

At a minimum, review Settings → Customer Events → App Pixels and switch critical pixels to “Always on.”

But long-term, brands need tracking setups that don’t depend on fragile browser pixels.

This kind of change is easy to miss — and expensive to ignore.

On shopexperts.com, you can find Shopify experts who can:

• Audit your tracking and attribution setup

• Identify pixels at risk of being throttled

• Implement Custom Pixels or server-side tracking

• Ensure Meta, Google, and analytics tools receive complete data

If you’re not sure whether your data is still flowing as expected, now’s the time to check.

👉 Get matched with Shopify expert on shopexperts.com

A Smarter Way to Find Great Apps in 2026

If one of your goals this year is to stay closer to the Shopify ecosystem – or simply earn for sharing your experience – app store research is worth a look.

Instead of surveys or panels, it connects merchants with app developers for 1:1 conversations about real problems and real tools.

Why merchants like it:

• New 2026 projects are already live

• You speak directly with builders who value your time

• You can join now and participate later when it fits your schedule

It’s free to sign up, takes under 2 minutes, and you decide what to join.

👉 Explore available projects →

Shopexperts Expert Spotlight

Every week, we highlight two top experts ready to help you optimize your store, troubleshoot issues, or implement upgrades:

Matias Lopez – Front-End Developer
⭐ 5.0 (129 reviews) | From $65/hr
Get a free quote →

Sumit Chakradhar – Front-End Developer
⭐ 4.9 (85 reviews) | From $65/hr
Get a free quote →

Whether it’s theme fixes, troubleshooting, or speed optimization, these experts are ready to help you hit your 2026 goals faster.

Photo of the Week

Nike was founded on January 25, 1964, long before “direct-to-consumer” became a buzzword. Originally launched as Blue Ribbon Sports by Phil Knight and his former track coach Bill Bowerman, the company began as a distributor for Japanese shoemaker Onitsuka Tiger before creating its own products. The lesson still holds today: enduring brands are built by obsessing over product quality, smart distribution, and long-term customer relationships.