Shopify Entrepreneur Weekly

Hey there, Shopify lovers 👋

How has the fall season been treating you so far? Have you been enjoying the crisp air, the beautiful autumn colors, and the cozy vibes? 🍁 And speaking of the holidays, are you preparing the upcoming sales and deals? I've included an article below that claims the beginning of holiday shopping kicks off at the end of October. Stay tuned!

We have exciting announcement to make. We are looking for 3 brands with over 100k/month in sales to run A/B tests on using Shoplift app. It's a service we will introduce at $2k a month but we will run the first month for free for 3 brands in our community. You will only have to cover the Shoplift fee. There are just 3 slots available for this offer, make sure to book a call if you want to run A/B test with us. Alternatively, you can respond to this email by simply saying "A/B test," and we will get in touch with you.

If you're keen on taking up Shopify projects and need a reliable partner who doesn't waste time, jump on one of our plans! We only have a limited number of spots available for new customers every month. As for now, we have 6 spots on the Lite plan, 1 spot on the Plus plan, and just 1 spot on the Enterprise plan.

👉 Feel free to book a quick discovery call.

Thank you and see you next week,
Lidia

🧩  Quick hits

• Find free mentorship at adplist.org. It's a platform where merchants can connect with mentors or become mentors themselves. And it’s absolutely free.

• Introducing the Shopify Mobile Checkout SDKs for iOS and Android

• Shop Pay now redirects to the post-purchase page on merchant's domain

• Customer data collection update

• Reducing permissions required for initial POS login

📖 What we are reading this week

How are your holiday season preparations going? The time for holiday shopping is almost here! 41% American consumers plan to start shopping for holiday season by the end of October. Nearly three in four holiday shoppers (74%) plan to spend about the same or more on holiday gifts this year compared to last year. These, along with other valuable insights, are discussed in the latest article on Shopify blog.

🛠 Theme version updates

Flow by Eight Themes – Version 34.1.0 [October 19, 2023]

This update introduces a multitude of enhancements throughout the theme, focusing largely on design and ease of use.

• Product card: Layout options

• Product form: Sticky product form

• Product form: Custom spacing per block

• Product form: Separator line block

• And more updates and changes

Athens by Truly Fine Pixels – Version 2.0.0 [October 12, 2023]

All new Filters section, more review apps support, custom badges, and a whole lot more additions.

• New section: Filters.

• Support for Judge.me, Stamped, and Yotpo review apps.

• Display cart discounts in mini cart drawer.

• Support for up to 8 columns on Image Banners section.

• And more exciting updates.

🔌 App we like

You're familiar with how social media videos transformed the game, right? TikTok, Reels, Shorts... they've become an indispensable part of the internet landscape. But imagine if you could take it a step further and make them shoppable. Videowise app does just that. With Videowise, you can create interactive, shoppable videos and engaging video quiz experiences that boost site engagement and drive conversions. That's not all – sync your social media accounts, auto-import your TikTok feed, Instagram Reels, and stories effortlessly. Give it a spin with the 14-day free trial. Don't miss out – click here to dive in!

 🚨 New theme alert

• NEXT by Someone You Know

• CORNERSTONE by Fluorescent Design

🌟 Customer spotlight

Super Mottle LLC was birthed in the San Francisco Bay Area in December 2021. Their merch is designed to bring an awareness to the beauty of Vitiligo and address the stigma that is often associated with this skin condition.

We've helped Super Mottle with their entire Shopify setup, from the design phase, picking the needed assets and creating product images based on design files, to developing custom features for their theme. as well as setting up shipping and payment options for their online store.

💡 Optimization tip

Product page Tip:

• The CTA copy clearly explains what will happen when you click on it (e.g. Proceed to secure checkout)

• The main CTA change states once users add a product to the cart (e.g. "[check arrow] Product added to your cart" and after 2 seconds "Go to my shopping cart [right arrow]")

↗️ Drop us a message here if you'd like it implemented for your store

👀 Overheard on LinkedIn & Twitter [X]

🖼 Photo of the week

Birkenstock, the shoe brand that transformed an ugly hippie sandal into a covetable fashion statement, raised $1.48 billion in its IPO. The comfortable cork-sole sandals gained popularity, originally embraced by hippies in the '60s and '70s, now a fashion staple. With a nearly 250-year history that began as a family-run business manufacturing insoles, Birkenstock's orthopedic shoes became a viral fashion trend. They even made a big-screen appearance in the "Barbie" movie. A consumer survey from May 2023 revealed that approximately 90% of Birkenstock customers heard about the brand from free channels: a friend, seeing someone wearing it, and growing up with it. Last year alone, Birkenstock sold 30 million pairs of shoes, generating $1.3 billion in revenue.

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