Shopify Entrepreneur Weekly

Hey there, Shopify fans 👋

The countdown for BFCM is real! What part of this season do you find the most challenging? Crazy CPMs in Facebook ads might make it to my top 3. I'm curious, what's on your list?

We've recently revamped our review form for apps and themes, making it shorter and more user-friendly. Give it a go and leave feedback on the apps and themes you've used.

Your reviews will not only be published on our pages but also bring value to the entire Shopify community, helping merchants make informed decisions.

Plus, it's a strong backlink for your SEO strategy. So go ahead: find the app or theme you want review, click “Write a review” in the upper right corner.

If you want to breeze through your development and design tasks hassle-free, take a look at our support packs! Right now, we've got 3 spots open for our 10-hour support pack, and 1 spot each for the 25-hour and 50-hour support packs. Check out the pricing here, or go ahead and submit your project for a quick quote here.

Thank you and see you next week,
Lidia from HeyCarson

🧩 Shopify product updates

📖 What we are reading this week

91% of shoppers want to track their orders. This means tracking pages, email & SMS notifications, estimated delivery dates, everything you can do to turn their delivery anxiety into anticipation.

You should never keep customers in the dark and let them ask these questions: Has it shipped? Is it on its way? When will it arrive?

You need to answer them the moment they complete their purchase.

The awesome team at Rush knows how to make things easier. They've got a comprehensive article for you about order tracking strategy to check out, just click here. I totally recommend taking a look!

🛠 Themes version updates

★ Prestige by Maestrooo – Version 8.1.0 [November 2, 2023]

Updates include added support for filtering metaobjects on collection pages, introduced support for the "Send on" attribute for gift card recipients, and enabled Liquid code integration for the "Collapsible text" on product sections. The native integration for Shopify Reviews app has been removed due to its unavailability, and merchants are advised to migrate to a compatible app. Additionally, issues related to the product variations block and spacing around the "Media grid" section have been fixed.

★ Xclusive by Someone you know – Version 1.5.0 [November 2, 2023]

Recent updates to the product include a new layout for the product cards called 'Variant Picker' and the addition of a 'Body Font Case' setting in the general typography settings. The color scheme toolbar has been removed from the theme editor and the button color palette setting has been rearranged in multiple sections. Fixes were made for issues with the z-index setting in sections, display of product cards on mobile when the filters layout is chosen as 'Drawer', and errors caused by setting the testimonials section layout to 'Slider'.

🔌 App we like

Everyone is rushing to prepare for BFCM and there’s only one word on our minds: sales. But there’s something even more important than that: repeat sales. Do you know what over 91% of your customers are totally obsessed with? Tracking their orders. If you’re not allowing that - chances are you’re leaving tons of profit on the table from customers who are frustrated, disappointed, and never coming back.

It might sound boring at first, but order tracking is a widely underestimated revenue channel. It’s one of the most reliable ways to increase repeat sales, improve customer loyalty, and push customer lifetime value beyond its limits.

Most merchants think that order tracking ends when you slap a tracking number on an order. But the reality is that there’s a lot of things going on after your order is shipped. There are tons of shipment events you don’t get with native Shopify that can be monetized by SMS & email notifications. They bring customers back to your store on a branded tracking page filled with upsells and exclusive deals.

• Returning customers spend 33% more than new ones

• Over 50% of E-Commerce revenue comes from returning customers

Lucky enough, the folks at Rush know how to simplify a complex process like order tracking for Shopify merchants who want to click less and earn more.

Go ahead and give this app a try! You can enjoy a 10-day free trial and take advantage of the free plan too!

💡 Optimization tip

Cart Page Tip:

• Alternative payment options are shown below the main CTA button (e.g. PayPal, Amazon Pay, Google Pay)

• Images of all available installment methods are shown (e.g. Klarna) with clear monthly payment and duration info (especially useful for more expensive products)

↗️ Drop us a message here if you'd like it implemented for your store

👀 Overheard on LinkedIn & Twitter [X]

🖼 Photo of the week

Shopify's superstar Gymshark claims they've made the 'world's first modest billboard' in their latest campaign. It showcases fitness influencer Leana Deeb wearing her headscarf, as part of the brand's 'Every Strong Belongs' campaign for fitness inclusivity. The mural, created by Global Street Art, can be found on Whitechapel Street in London.

She said: “To be the face of the world’s first modest billboard in such an iconic location here in London is a huge moment and responsibility. I truly believe impactful initiatives like these will empower more women to feel confident in their own skin and embrace their individuality.”