Shopify Entrepreneur Weekly

Hey there! 👋

We can all agree that this year's Black Friday was a huge deal. The Shopify team really outdid themselves with media coverage, and the numbers speak for themselves. Hope you had an amazing time with BFCM and scored some awesome sales 🖤

Now, let's talk about planning your roadmap for 2024. If you've been putting off that one project and want to kickstart the new year with it, we're here to help you make it happen. Check out our pricing for fast and reliable support packs, including top-notch development and design.

Got something urgent that's bugging you right now? No worries, just submit your project here and we'll get back to you in no time.

Thanks for being awesome!

Have a great weekend,
Lidia from HeyCarson

🧩 Shopify updates

• The Customer Cohort Analysis report now includes amount spent per customer, and you can see cumulative sales metrics including net sales, gross sales and total sales.

• Shopify files fresh lawsuit over DMCA takedown harassment. The company filed a complaint at a Florida federal court, accusing an Orlando resident of filing dozens of false takedown notices, allegedly to advance their own commercial interests.

🛠 Themes version updates

★ Symmetry by Clean Canvas – Version 7.0.0 [November 30, 2023]

Symmetry is now even more powerful and performant than ever! This new release is a major milestone with a massive amount of rebuilding from scratch. Plus, Clean Canvas devs have added some awesome new features like Hotspots, Shop the look, and a Countdown timer, available in multiple sections. Get ready to level up your website!

Are you putting off updating to the latest theme version? Don't miss out on the coolest features! We'll help you update smoothly without losing your customizations.

📖 Read of the week: BFCM records

Shopify merchants drive record-high $9.3 billion in Black Friday-Cyber Monday sales.

• $4.2M peak sales per minute 61M consumers globally.

• Hottest product categories: apparel and accessories, health and beauty, and home and garden.

• Average cart price: $108.12 ($107.53 on a constant currency basis).

• Top selling countries: U.S., U.K., Australia, Canada, and Germany.

Check out other BFCM highlights from Shopify merchants in this article.

🚨 New theme alert

👀 Overheard on LinkedIn & Twitter [X]

💡 Optimization tip

Homepage CRO Checklist:

• Once you land on the homepage, you know the main products that the store is selling

• The home page follows a clear, straightfowrard visual hierarchy

• The value proposition is clearly stated on the home page (e.g. with a tagline or welcome blurb)

🖼 Photo of the week

If Black Friday's record sales weren't impressive enough, Shopify had this thing where you could see every sale you made light up on Sphere in Las Vegas.

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