Shopify Entrepreneur Weekly

Hey there! 👋

Welcome to HeyCarson's weekly newsletter. I've rounded up all the main industry news for you, so grab a cup of coffee and let's dive in!

If you haven't signed up yet, just a heads up that Shopify Editions - Winter 2024 is on its way with 100+ updates across the platform. The release is scheduled for January 31, 2024, at 11 am EST.

If you need help with a project, check out our support packs. Choose from 10, 25, or 50-hour buckets for design, development, performance, and optimization tasks. With our Support Packs, you get a dedicated team, including a developer and a designer if needed, as well as an account manager to ensure smooth operations while you manage the work queue. When you sign up, you will be invited to our client area where customer requests are managed. Submit and activate projects one at a time or queue them for consecutive handling.

Thanks for reading! Next week on Friday, same time, we'll dive into Shopify Editions.

Lidia from HeyCarson

📰 Top projects of the week

Hey, take a look at these cool projects our developers worked on for our clients' Shopify stores this week:

– Combine Shopify's default language switcher and currency switcher to enable users to select currency and language from a popup simultaneously.

– A customizable monogram modal on product page with metafields.

📘 Read of the week

Adobe's latest research reveals that more than 2 in 5 Americans use TikTok as a search engine. If you haven't already, you should definitely check out TikTok's hidden search engine powers. Now, some marketers may argue whether TikTok can be called a “search engine” or not, but the fact remains - it's not just GenZ who use TikTok to search for what interests them. TikTok is the new Google! Check out the article to learn how to make the most of it.

🚨 New theme alert

Concept by RoarTheme – The seamless mobile shopping experience for your customers.

Carousel swipes and popup closing feature make mobile shopping super smooth, like a native app for your customers. Concept theme offers a wide range of customizable built-in sections, giving you the power to create a store that fits your needs perfectly.

🖼 Photo of the week

If you've ever wondered about the cost of advertising on the Sphere, here are some numbers for you. Advertising on the Sphere during Super Bowl week ranges from $1 million to $2 million and gets more expensive as brands get closer to game day.

On February 11, no more than two brands will appear on the Sphere, as brands were required to buy a complete takeover for the day. The game-day takeover will last for around 12 hours.

Typically, the Sphere features three to four brands each day, cycling through each every few seconds for a total screen time of four hours. The cost is roughly $450,000.