Shopify Entrepreneur Weekly

Hello 👋

This week, Shopify integrated with YouTube Shopping, a move towards social commerce. It's a major step for Shopify, following the TikTok Shop integration. Now, YouTube users can checkout directly from brand and influencer videos on the platform.

In 2023, consumers spent over 30 billion hours watching shopping content on YouTube. That's massive and will only grow with the new "Shop & Watch" feature. Attribution is clearer now, with impressions and conversions all taking place within the app.

For those Brands on Advanced and Plus plans, you're in luck! Enjoy Native checkout on YouTube with Shop Pay. Plus, YouTube Affiliate Marketplace allows Affiliates to showcase products in their vids. Shopify will handle the transactions 👌

If you need help with theme updates or customization, we'll match you with top Shopify developers and designers. Just describe your project here!

Have a great day and see you next week,
Lidia from HeyCarson

📰 Industry news

• Shopify now integrates with YouTube Shopping, which is fully embracing social commerce. This significant integration allows YouTube users to directly checkout from brand and influencer videos, marking a major step since TikTok Shop.

• New checkout and accounts editor available for merchants on Basic, Advanced, and Shopify plans! Making your customer's buying experience more customizable just got simpler. Handle, preview, and launch apps using the checkout and accounts editor – your go-to spot for all customizations.

• Fraud analysis now shows when a fraud recommendation isn't available. Shopify’s fraud analysis helps detect potentially fraudulent orders. Some orders, like those processed offline, don’t get fraud recommendations.

• This week, Shopify celebrated 9 years since going public.

• Avalara enhances partnership with Shopify, now offering global tax compliance tools to all Shopify customers via Shopify Tax Partner Platform.

⏰ Checkout Extensibility upgrade is approaching

If you're a Shopify Plus merchant, explore the Checkout Extensibility upgrade before the deadline for smooth transition.

Shopify will discontinue 'checkout.liquid' customization on August 13, 2024. Any alterations made post this date won't function. This affects custom changes and checkout-related apps unless you act proactively.

What does Checkout Extensibility offer? With a drag-and-drop editor, you can now easily customize various checkout elements like logos, backgrounds, colors, and fonts.

Additionally, with developer support, you can apply custom fonts, adjust sizes, and tweak styles. These tools help blend your checkout with your store's aesthetics for a seamless shopping experience. Reach out for a smooth shift from 'checkout.liquid' to Checkout Extensibility. Our developers will ensure your checkout is ready in time.

⚡️ New AppStoreResearch Project

Seeking merchant feedback on package protection app

“We are looking for interesting and innovative ways to improve our offering. We'll be asking about your specific business practices and challenges; trying to unearth irritations or pressing issues in an attempt to help us bring more value to merchants.”

• Shopify plan: any

• Monthly revenue range: more than $50,000

• Business residence: any

• Role: any

✅ Incentive is $200 for a 30-minute interview

Feel like you're a good match for this project? Join in as a participant and submit your application!

🚨 New theme alert

Toyo by MUUP

🧸 New theme for kidswear, children's fashion, toys, pets, garment. Elevate your store's appeal with our theme's exclusive design and easy quick-add-to-cart feature. Create standout online experiences with diverse, customizable sections and essential tools for SEO, performance, and promotions.

Price: $180

💡 Optimization tip of the week

Cart page tip: The cart page lets you know how close you are to free shipping (or a discount)! If you've already hit the free shipping mark, the cart will show it off (think bold / green). 🌟

Does your cart page have that covered? If not, just give us a shout - we're here to help!

👁 Photo of the week

On May 18, a piece of a comet was spotted blazing through the night sky in Spain and Portugal, as reported by the European Space Agency. Some people online caught that on camera, but the my favourite shot was actually a lucky snap by Milena Refacho. The comet zipped above her head while she was filming on her phone. That video reached 9 million views in a few days. Kind of like what the dinosaurs might have witnessed, right?