Shopify Entrepreneur Weekly

Hello 👋

Toys”R”us, leading kids store, has moved to Shopify. What's interesting is their selection of the free theme Dawn. It's impressive to see a free theme catering to a large store with thousands of customers. Additionally, their Australian shop is also on Shopify, seemingly using Enterprise from Clean Canvas. Overall, great choices showcasing the flexibility and versatility of Shopify themes, both free and paid.

We have an exciting platform update on the way! 🤫 Be the first to know and test it by filling out this form. You'll be the first to hear about the release!

Have a great day and catch you next week!

– Lidia from HeyCarson

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More in this week's edition:

• Ecom updates and news

• Exciting opportunity to help an app developer and earn

• New theme in stock!

• What people talk about in the social media

• Optimization check-list of the week!

Industry news

• Early access to store credit on Shopify is here with a limited feature set and accessible for all Shopify businesses globally. Start issuing store credit today, directly in your Shopify admin.

• Marketing automations now uses the Flow app for all workflows, unlocking the ability to import and export automations between stores.

• Plus Merchants will now see 'Organization' in Settings, replacing 'Stores.' This change retains the ability to view and create stores, with the added feature of editing the Organization name.

• Google announced support for custom event data import. Business owners can now merge Google Analytics data with external sources for comprehensive reporting.

• Google Search Console gives ecommerce owners new insights into shopping search performance. 

• Google Ads launches Brand Recommendations, an AI tool to help advertisers improve their campaign performance. 

Checkout Extensibility update is closer

You may be saving migration to Checkout Extensibility for the last day because it's quite a task. Our advise is to tackle it beforehand to avoid any issues post the update to Checkout Extensibility.

Just a heads up that the forced migration is coming up in 2 months, which isn't too far off ⏰

Submit a task to start preparing for migration →

New AppStoreResearch project

Holla if you receive lots of customer support tickets!

“We built a Shopify app that let's customers immediately amend their order after checkout. You might have seen this on Skims. Small problem, we don't yet know at what order volumes and which industries does the number of support tickets for "can I edit my address?", "can I cancel my order?", or personal favourite - "I forgot my discount code" become an issue / time drain. Can you help an app founder?”

Plan: Shopify Plus

Incentive $200

• 30 Minutes

• 5 available slots

Overheard in the socials

Archetype Themes just rolled out updates for all 6 of their themes for Q2 2024!

- Expanse v5.2.0
- Streamline v6.5.0
- Fetch v2.2.0
- Impulse v7.5.0
- Motion v10.5.0
- Gem v2.1.0

Download the latest versions on the Shopify Theme Store to benefit from enhanced features, bug fixes, and performance improvements.

👋 Get in touch if you need a hand with a smooth transition without losing your custom touches. Get free quotes on demand for small and large projects OR buy pre-paid hours and save.

Themes updates

⭐️ New theme: Sleek by FOXECOM

Revolutionize your online store with sleek, high-performing design. Blend images, text, and videos for engaging shopping experiences. Lightning-fast speed, captivating animations, and top SEO optimize your brand for high conversions. Redefine shopping with exceptional UX where style meets substance.

^{Price $250 USD}

Optimization check-list

In the last newsletter, I gave 6 key tips for optimizing your search bar. Don't forget to apply them for a smooth user experience. Now, here are 8 additional tips to further enhance your search bar and maximize its potential:

• The most common queries (as reflected in analytics) produce useful results.

• The search engine includes templates, examples or hints on how it can be used effectively: verb + item (e.g. search "men's hat, blue leggings, XL pullovers").

• The search box is long enough to handle common query lengths.

• The search box gives results if you press Enter.

• The search box contains a "magnifying glass" icon that clearly represents the search function

• Once you click on the search field and before you type in anything, the search gives you hints of your recent searches or trending searches.

• The search engine provides automatic spell checking and searches for plurals and synonyms

Need help with store optimization? Start a project →

Photo of the week

HBO went all out to promote the new season of "House of the Dragon," a Game of Thrones prequel. They set up a massive inflatable dragon on the Empire State Building and flew flags on the Brooklyn Bridge in NYC. It's interesting to see how brands jump on the hype train to promote their products. An Ecuadorian cat food brand revealed who rules the royal throne in their household. Cat lovers can relate 🐈

⭐️ Looking to customize your Shopify theme to create a professional and optimized online store? Improve performance, security and user experience with a free quote to get started.