Shopify Entrepreneur Weekly

Hello 👋

This week, Shopify has been hitting us with loads of updates ⚡️ After rolling out 150+ product updates for their Summer ‘24 Edition, the ecommerce platform revealed a partnership with Target.

US Shopify merchants can now hop on board to sell their products on Target's third-party marketplace, Target Plus. You can apply to sell through the Marketplace Connect app. This cool partnership will open doors for high-growth brands to reach tons of new customers.

If you want to customize your Shopify theme or update it to boost performance and security, reach out or view our simple pricing.

Enjoy the read!

– Lidia from HeyCarson

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More in this week's edition:

• Industry news you can’t miss

• Shopify Summer '24 Editions rundown

• New theme

• New opportunity to help an app developer and earn

• Optimization check-list of the week!

Industry news

• Summer 2024 Shopify Editions have been released!

• Target has teamed up with Shopify to grow its online marketplace, offering consumers more brands both online and in-store. Shopify merchants can now apply to sell on Target Plus online.

• Shop Cash and Shop Campaigns are now available to Canadian buyers and merchants.

• Shopify's new Standard Product Taxonomy. With 10K+ product categories and 2K+ attributes, it boosts product discovery, cross-channel selling, and standardizes option management.

Shopify Summer '24 Editions

Shopify just released its Summer Edition update, which contains over 150 new products and updates for merchants, making the platform more powerful and intuitive than ever. The website looks amazing! They keep stepping up their game with every new Edition, and now each big update comes with a video.

This summer's theme is 'Unified,' and I see examples of unification in many updates in this edition.

Here are key updates you should know and make the most of:

• Markets Pro is now called Managed Markets: This cross-border management tool will now combine B2B and in-person selling, making it easier to create a customized buyer experience.

• Better analytics: Merchants can now explore new tools to analyze their customer data, create custom reports, and make it easier to create a data-driven strategy.

• Store Credits: Issue store credit to customers directly in admin, view balances and transaction history, and enable customers to spend their credit at checkout.

• More changes to checkout: Buyers will now see more details about their packaging and whether it's been split into multiple shipments. For an improved customer checkout experience, customers will also have options to choose from, like 'fastest' or 'lowest price.'

• Track Events Impact: Identify the impact of changes you've made to your store such as app uninstalls, theme updates, and new code additions.

• Theme style settings: Shopify has now introduced ways to customize your template to match your brand colors and aesthetics. You can customize blocks and their layout using a drag-and-drop feature.

• Visual editor for Hydrogen: Teams can now collaborate more easily on their headless storefront. They can use this editor to design, develop, and merchandise their store.

• Enhanced Page Customization: Merchants can now use apps to add functionality to the thank you & order status pages from the checkout and accounts editor.

• Shopify Magic will appear in more places. The platform's AI tool, Sidekick can be your smart virtual assistant. Improved capabilities include creating better-quality AI images and providing real-time answers to customer questions using data specific to your store.

Check out all the updates on the stunning page.

Themes updates

⭐️ New theme: Flawless by ShopTrade

Customize your layout effortlessly with various sections and optimized templates. Provide tailored recommendations with interactive quizzes. Elevate your store's potential with intuitive features for enhanced shopping experiences and increased conversions.

^{Price $280 USD}

New AppStoreResearch project

Looking for merchants who get many customer support tickets

“We built a Shopify app that let's customers immediately amend their order after checkout. You might have seen this on Skims. Small problem, we don't yet know at what order volumes and which industries does the number of support tickets for "can I edit my address?", "can I cancel my order?", or personal favourite - "I forgot my discount code" become an issue / time drain. Can you help an app founder?”

Plan: Shopify Plus

Incentive $250

• 30 Minutes

• 5 available slots

Optimization check-list

In this week's checklist, I've gathered 7 easy but crucial CTA tips specifically tailored for optimizing your product page. These insights are aimed at enhancing user engagement and boosting conversion rates effectively.

• The main CTA is the most visible element on the product page and contains the "cart" icon

• Product variants are easily accessible on mobile and big enough with enough white space around to prevent misclicks

• The product variant selection is connected with the product gallery and shows images of chosen product variants

• A visible reminder is included to select size/color if a customer forgets and clicks "add to cart" too early

• Interactive selectors are used for product variants (the gallery image and the price are changed in real-time, without triggering a page reload)

• A size chart (or link that opens in a small popup and is easily closed on mobile) is provided near the size selections (for products with different sizes)

• Localized units for products are shown with different sizes/measurements (e.g. cm, inches, kg)

Need help with store optimization? Start a project →

Photo of the week

When you thought the Barbie trend was over, Mattel is releasing Ken's Mojo Dojo Casa House! The company will then offer the toy, including a figurine of Ken and a “Kendom” sign, for $50 on their website on July 25. Ken will be dressed in a similar denim set that Ryan Gosling wore in the film.

⭐️ Looking to customize your Shopify theme to create a professional and optimized online store? Improve performance, security and user experience with a free quote to get started.