Shopify Entrepreneur Weekly

Hello 👋

How's your July going? Is it a hot month for sales, or are you enjoying a slower season while making the most of summer activities with family and friends?

Wherever you are, we're here to help you with any store customizations you need. Whether you're updating the theme, transitioning to the new checkout, or any other tasks, just send us a line.

We'll connect you with our team of developers and designers who are ready to assist you! Or check out our pricing.

See you next week!

– Lidia from HeyCarson

💫

In this week's edition:

• Ecom biggest news!

• New theme in stock

• 5 tips to boost conversion on your home page

• Map of retail stores powered with Shopify in Paris!

Industry news

• Kevin Scott, Chief Technology Officer at Microsoft, recently joined the board of directors at Shopify. Prior to this role, he served as the Senior Vice President of Engineering and Operations at LinkedIn from February 2011 to January.

• Cash tracking information can now be viewed across all retail locations with continued access to detailed information available per-location.

• Amazon's AI shopping assistant, Rufus, is now accessible to all U.S. customers just in time for the company's annual Prime Day event this week.

• Google expands its shopping tools with Shop the deals carousel, view member pricing, and more.

Shopify Plus merchants have just under a month to switch to Checkout Extensibility

If you're looking to personalize your checkout, you absolutely can! Just a heads up, Shopify will no longer support 'checkout.liquid' customization after August 13, 2024. 🛑

You have just a month to prepare for this change if you haven't already. After this date, any customizations to your checkout won't work. This impacts custom changes and checkout-related apps, so it's important to take action now. Upgrade to Checkout Extensibility to stay up-to-date 😌

Reach out for a smooth shift from 'checkout.liquid' to Checkout Extensibility. Our developers will ensure your checkout is ready in time✅

Themes updates

⭐️ New theme: Retro by Slash themes

Enhance online visibility and customize your theme effortlessly. Elevate your brand's online presence with our distinctive design. Enjoy a user-friendly platform with 20+ powerful features for an enhanced browsing experience.

^{Price $200 USD}

Overheard on social media

Yotpo, the eCommerce retention marketing platform, is kicking off the WalkAway campaign with the release of custom Air Force 1 NIKE sneakers. These sneakers symbolize moving away from your current email provider.

New AppStoreResearch project

Seeking feedback on our Shopify app from merchants doing over $2m of revenue

“If we have spoken before, please apply again. We are looking to get feedback on a new product that we wouldn't have discussed.”

Incentive: $200

• 5 slots

• 30 mins

Optimization check-list

In this week's list, I've gathered 4 tips for your homepage to amp up conversions using social proof.

1. The home page showcases the awards, trust badges, and certificates the store has earned.

2. The homepage showcases logos of news sites, blogs, or celebs where your product has received PR exposure (e.g., "Loved by Fortune 500 execs").

3. The home page shows logos of famous brands.

4. The home page has user-generated photos, like ones from Instagram.

All set with all 4? Awesome work!If not, no worries, start optimizing your store today by getting in touch →

Photo of the week

Harley Finkelstein shared this amazing map of Shopify-powered brands in Paris. So cool to see all these shops! If you're heading to Paris, make sure to check them out and support the Shopify merchants. By the way, are you visiting Paris during the Olympic Games this summer? ⛲️

⭐️Looking to customize your Shopify theme to create a professional and optimized online store? Improve performance, security and user experience with a free quote to get started.