Shopify Entrepreneur Weekly

Hello 👋

Amazon shared that this year marked their largest Prime Day sale yet! Prime Day shoppers in the US splurged over $14B this year during Amazon's 48-hour sales, up 11% from last year, as per Adobe Analytics. The company also mentioned a record-breaking number of customers who signed up for Prime in the three weeks before the event.

Prime Day boosted electronics sales by 61% compared to June's daily average. Back-to-school items like backpacks, lunchboxes, stationery, and school supplies soared by 216%, children's apparel by 165%, and home furnishings doubled in online transactions with a 75% increase in conversion rates, as per Criteo.

Get in touch for theme updates, transitioning to the new checkout, or any tasks - our team of developers and designers is on standby to help! Explore pricing options.

See you next week!

– Lidia from HeyCarson

💫

In this week's edition:

• Ecom biggest news!

• Checkout Extensibility countdown is real

• New theme in stock

• 4 tips for your product page conversion and AOV 'boosters'

• Map of retail stores powered with Shopify in Paris!

Industry news

• Plus merchants can now use apps built with compatible UI extensions on draft order checkouts.

• Shopify is implementing hCAPTCHA instead of reCAPTCHA for security measures on Storefronts.

• Flow: Find workflow runs starting from Admin “More actions” menus. Investigate Flow automations by searching workflow runs from the Admin “More actions” menu on orders, draft orders, customers, products, product variants, and collections.

• Grant Storry, CEO of Pixel Union, announced that Shopify merchants using themes from Krown Themes now benefit from the unique features of Pixel Union's Shopify Theme Updater & Backups app.

• Shopify just acquired ChannelApe, the strategic inventory tool for retail.

• Sabrina Carpenter just launched Fragrance by Sabrina, her exclusive collection of perfumes in partnership with Scent Beauty. It's all powered by Shopify Collective.

Attention Shopify Plus merchants: You've got less than 2 weeks to make the switch to Checkout Extensibility!

You've had plenty of time to get it done. If you've already done it - awesome! If not, don't wait any longer. Shopify will no longer support 'checkout.liquid' customization after August 13, 2024. 🛑

After this date, customizations to your checkout won't work. This affects custom changes and checkout-related apps, so it's crucial to act now. Switch to Checkout Extensibility to keep your checkout running smoothly.

Reach out for a smooth shift from 'checkout.liquid' to Checkout Extensibility. Our developers will ensure your checkout is ready in time ✅

Themes updates

⭐️ New theme: Swipe by Segment

Enhance online visibility and customize your theme effortlessly. Elevate your brand's online presence with our distinctive design. Enjoy a user-friendly platform with 20+ powerful features for an enhanced browsing experience.

^{Price $200 USD}

Overheard on social media

Meta just released Llama 3.1, the newest version of its open source model family, alongside its prized 405B model — the first-ever open sourced frontier AI model.

Rowan Cheung, founder of The Rundown AI, had an exclusive interview with Mark Zuckerberg, founder and CEO of Meta, discussing why this is a significant moment for the AI community.

The interview covers: Meta releases Llama 3.1 405B, open source for the greater good, Meta’s vision: lessons from the past, and Zuck’s prediction for the future of AI agents.

New AppStoreResearch project

Seeking Shopify brand feedback on shipping solutions

“We are looking for brand owners or those involved in shipping, logistics, and order management to provide feedback on pain points with current solutions such as ShipStation.”

Incentive: $150

• 5 slots

• 30 mins

Optimization check-list

In this week's list, I've gathered 4 tips for your product page conversion and AOV 'boosters'.

1. Clear quantity discounts are offered near the main CTA. For example, 1x $29/piece, ["Top choice" badge]; 2× 24€/piece, ["Most Popular" badge]; 3x $19/piece, ["Best value" badge].

   

2. Relevant cross-sell/up-sell products are offered.

3. Relevant bundle products are offered with prominent discounts.

4. Urgency triggers are used (e.g. "Today only", "Black Friday offer", "Free bonus", "If order is placed in the next 12 min, it will be shipped today") near the main CTA.

All set with all 4? Awesome work!If not, no worries, start optimizing your store today by getting in touch →

Photo of the week

People on balconies wait for the start of the last bull run of the San Fermín festival in Pamplona, Spain, on July 14, 2024. The run became world famous after being immortalized by U.S. writer Ernest Hemingway in his 1926 novel "The Sun Also Rises." The festivities include concerts, religious processions and copious amounts of wine.

⭐️ Looking to customize your Shopify theme to create a professional and optimized online store? Improve performance, security and user experience with a free quote to get started.