Shopify Entrepreneur Weekly

Hey there👋

Can you believe it's already August? I'm curious, how has the summer season been treating you all? Do let me know!

We know the struggle of high and low seasons all too well. That's why I'm here to remind you that we offer prepaid hours of development and design work. We've got fast turnaround times and competitive rates that won't break the bank. Take a look at the pricing! ;)

Just a quick heads-up in case you missed the recent newsletters – in 3 days, on August 12th, Shopify will be moving to Checkout Extensibility. For Shopify Plus users, this is a big deal, especially if you've customized your checkout – it might not work as before. Changes include locked 'Checkout.liquid' customizations, restricted payment gateways, turned off risk indicators, and potential delays in Shopify Payments payouts.

Take advantage of the next 3 days to transition smoothly for a seamless move to Checkout Extensibility. Reach out to us for expert help or check out Shopify's guide for a manual transition.

See you next week!

– Lidia from HeyCarson

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In this week's edition:

• Biggest news in the industry!!

• Apple's new iOS 18 update is making email marketers nervous

• New Shopify premium theme in stock

• 3 tips for your product description with an example

Industry news

• The President of Shopify announced their Q2 earnings. A significant milestone achieved: Shopify has now processed 1 TRILLION dollars in total GMV.

• Blake Lovely introduced her new haircare brand, Blake Brown, on Shopify.

• Shopify acquired ChannelApe, a cloud-based inventory management platform, to streamline stock management and product listings across various channels.

• Migrating to hCaptcha on the /challenge page. Shopify is advancing security measures by transitioning to hCAPTCHA instead of reCAPTCHA on Storefronts.

• Enhanced display of order items for bulk shipping label purchases. Easily view all product variants within an order while buying labels in bulk.

Overheard on socials

If you're diving into email marketing for your brand, keep an eye on Apple's new iOS 18 update. Apple Mail leads the way with a 48.33% market share, outpacing big players like Gmail, Outlook, and Yahoo Mail in user numbers.

On iOS 18, Apple Mail now sorts emails into categories (Primary, Transactions, Updates, Promotions) with options for users to rearrange them. This update can benefit email marketers by allowing users to move promotional emails to 'Primary', potentially boosting open rates and clicks for successful campaigns.

Users will now get an AI-generated summary of each email post-update, so don't forget to run some preview tests!

New theme alert!

⭐️ New theme: Pinnacle by Fuel themes

Accelerate sales and increase revenue with Pinnacle. Boost conversions with blazing speed. Customize layouts effortlessly with 30+ block options. Craft unique site headers using 4 mega menu choices.

^{Price $320 USD}

Optimization check-list

In this week's list, I've rounded up 3 tips for your product description. Take a look, have you got them all set up?

1. The product description is easy to read (font size, contrast, single column, 75 characters per line, line-height 1.5, max. 4 lines long).

2. Product info layout is a breeze to scan with grouped details, bullet points, and key benefits highlighted.

3. The page sections like "General" and "Technical info" are all in accordion format (if they're lengthy) and easy to scan on mobile.

Ready with all 3? Great job! If not, no biggie, kickstart your store optimization today by submitting a task →

Photo of the week

Since the beginning, IKEA has been focused on making furniture for people, yet it often gets claimed by their pets. IKEA now unveils its highly anticipated pet collection, shaking things up by suggesting in their promo campaign that it's time for humans to use their pets' stuff. It's our chance to show them what it's like on the other side! 🐶

⭐️ Looking to customize your Shopify theme to create a professional and optimized online store? Improve performance, security and user experience with a free quote to get started.