Shopify Entrepreneur Weekly

Hey there👋

Did you know 87% of customers will abandon their carts if the checkout process is too long? Good thing we've got ShopPay, delivering Shopify merchants more customers, fewer abandoned carts, and faster sales 👌

Shop Pay beats other quick checkouts with a 10% higher conversion rate. Plus, Shop Pay users tend to come back for more - they're 77% more likely to make repeat purchases on any Shopify store after their first buy.

To boost even more conversions, consider adding Shop Pay Installments banners. These banners inform customers about installment payment options and are displayed below product prices on your website.

If you're not into reading and editing theme code, no worries! You can get your Shop Pay Installments banners for free by just sending in a request through the page here. It won't cost you a thing.

(If you want to add them manually, here's a guide for you.)

Just a heads up - with all the cool updates going on in Shopify and with theme providers, it's a good idea to make sure your theme is always up to date with the latest version. Whether you want to update your current theme or make a switch to something entirely new, ​get in touch​.

See you next week!

– Lidia from HeyCarson

💫

In this week's edition:

• Ecom news - keeping it casual!

• Google Trends report has stepped up its game and can assist Shopify brands in riding the wave of current trends and hot topics.

• New Shopify premium theme.

• A Shopify hack you have to try out.

• 3 tips for your CTA area on the product page.

• Photo of the week – Dogue.

Industry news

• Suggested replies are live for eligible merchants in Inbox, powered by Shopify Magic

• Error messages now available in the Shopify Pixel so that you can more easily debug your custom pixels.

• Collective suppliers can now remove products in bulk from price lists.

• Shopify wins patent infringement case as US judge deems patents invalid. DKR Consulting accused Shopify of infringing on e-commerce patents related to social media retail tech, including buy button embedding and integrated e-commerce stores.

• Amazon dropped a fresh upgrade for Titan, their in-house AI image generator! Now, users can steer the images they create with reference pics, tweak visuals, zap backgrounds, and whip up image variations.

• Shogun now supports personalized shopping experiences for New vs. Returning shoppers - even if you don't have their email address. Merchants can now welcome visitors back to their site with a unique discount code, extra product information, or special message.

• Klaviyo now has some cool upgrades for attribution. You can now filter out bots, switch to multi-touch attribution, and the changes apply retroactively for accurate historical data.

Overheard on socials

Google has dropped a big update on their trends report! Now when you look up hot topics on Google Trends, you can tweak filters to see search volume, location, and relevance.

New theme alert!

⭐️ New theme: Refine by AgnuHD

Eye-catching sections to showcase cards, slideshows, images, and texts elegantly. Customizable for any business, ensuring tailored solutions effortlessly. Detailed design for a pleasing user experience. 40 sections & theme settings with detailed & pleasing UX.

^{Price $270 USD}

Shopify hack

Shopify's "Sibling products" are really changing the game!

With sibling products, you can use metafields to connect several products in a way that works like a product variant, but actually leads you to different products. Each color shows up in the collection with its own additional images, while the products remain connected.

Optimization check-list

In this week's list, I've gathered 3 tips for spicing up your product page's CTA area. Check it out, have you got them all sorted?

1. The background color of the product's primary CTA differs from other elements (e.g. slightly grey)

2. All additional charges that may apply are shown near the main CTA (e.g. additional shipping costs due to product size, VAT)

3. If free shipping is offered, it's highlighted near the main CTA

Ready with all 3? Good job! If not, no worries.
Start optimizing your store today by submitting a task →

Photo of the week

Vogue chose to mark the laid-back, pre-fashion month dog days of summer with a unique digital cover project: Dogue covers.

Dogue writes that dogs have been appearing in fashion magazines since the 70s. Having found archival photos, the editors decided to create a separate project for modern fashionable pups. The issue features the pets of Demi Moore, Billie Eilish, Sydney Sweeney, and other celebrities, as well as articles about dogs, dog illustrations, and guides for dogs.

Feedback

✨ If a friend shared this Newsletter with you, make sure to subscribe here, to stay in the loop.

📮 If you've got any feedback or cool stuff to share, feel free to reply to this email.