Shopify Entrepreneur Weekly

Hey there👋

Following up on the big news we shared last week! HeyCarson has transformed into ShopExperts 🎉

Our old dashboard still works, but we're transitioning to the new platform at ShopExperts. Feel free to submit your project there. If you have projects on the HeyCarson dashboard, don't worry, it'll keep working. Stay tuned for any updates!

ShopExperts is a Shopify freelancer platform. Many of our former staff are now successful freelancers, and we've added 20 more experts to our network.

Brands, agencies, and app teams have the opportunity to hire from our lineup of trusted experts for projects of all sizes ✅

Feel free to respond to this email if you've got any questions, or dive into a new project with ShopExperts!

Catch you next week!

– Lidia from HeyCarson

💫

In this week's edition:

• Industry updates.

• Check out Pinterest's latest report on fall season trends!

• New Shopify premium theme.

• Shopify hack – product views can boost you sales!

• 3 quick CTA cart page tips.

• Pic of the week - New y2k dream flip phone just dropped!

Industry news

• Onfleet, US-based last mile delivery management software, integrates with Shopify

• Shopify is ending its advanced cash-on-delivery app in India by month-end, possibly affecting 50,000+ e-commerce and D2C merchants reliant on COD. Alternatives like GoKwik's COD app and COD King are suggested. Shopify did not specify the reason for discontinuation.

• Collective suppliers can now set different shipping rates per price list.

• Temu is now officially open to merchants in Europe, who are invited to register as sellers on its platform.

• A new, unified Shopify Collective shipping profile can now fetch and display suppliers’ shipping rates to customers live on your checkout.

• Managed Markets stopped supporting Turkey as a result of Turkish authorities lowering the maximum value of goods that can be imported into Turkey with a simplified clearance procedure to 30 euros.

Stats of the week

Looking for autumn trends to get ahead of the game? Check out Pinterest. It reveals top trends for fall 2024 in fashion, beauty, home decor, food, and hobbies. As a go-to for inspiration, Pinterest sees more searches for fall aesthetics and activities.

This fall, nature-inspired patterns and mixed-proportion layering take center stage. People are making bold statements with leopard print denim and camouflage, and adding volume with puffer skirts and oversized coats.

• Leopard print jeans +2990%

• Camouflage outfit +2295%

• Balloon skirt outfit +1765%

• Puff skirt outfit +1015%

• Jersey with skirt outfit +2000%

In home decor, people aim for a peaceful oasis. They create cozy corners with floral aesthetics and soothing colors, influenced by Japanese style and vintage art trends.

• Floral room aesthetic +370%

• Candle bouquet +720% (flower candles)

• Dark green bathroom +350%

• Green home decor +2670%

• Forest green house +220%

• Dreamy artwork +680%

• Japanese vintage art +270%

Reveal informative stats about upcoming beauty trends, home decor, food, hobbies, and fun fall activities in this Pinterest report for the 2024 fall season ahead.

Shopify hack

Adding this feature to your PDP page can boost conversions. A report found that displaying the number of product views can encourage more customers to add items to their cart. Worth a test before Q4!

New theme alert!

⭐️ New theme: Machina by Whiley Mai

Empower your brand with advanced customizations for a unique design without coding. Boost product visibility with innovative features like cart recommendations, variant swatches, and predictive search. Refresh your brand with a modern color scheme and sleek design elements.

^{Price $170 USD}

Optimization check-list

This week: 3 quick CTA cart page tips that brand owners often miss. Check them out!

1. A "Continue shopping" button is offered on the cart page as a secondary call-to-action.

2. The subtotal price stands out and is positioned close to the main CTA.

3. Estimated taxes are clearly shown.

Got all three ready? Great job! If not, no worries.

Start optimizing your store today by submitting a task →

Photo of the week

HMD partnered with Mattel, to unveil the HMD Barbie Phone - a cute, compact flip phone designed for summer fun. It features retro design, calls, texts, and no social media - perfect for a smartphone break. The keypad in Barbie pink has hidden light-up designs. Launching on August 28th, it includes digital wellbeing tips, calming sounds, and self-care reminders, plus replaceable covers and fun accessories. How cool is that? 💗

Feedback

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