Shopify Entrepreneur Weekly

Hey there👋

This week, Shopify made Checkout Blocks free for all Shopify Plus merchants. Paid plan users will keep access to upsell features.

Free plan users can't upgrade to access upsell features anymore. You'll require a third-party app as Checkout Blocks no longer provides upsell features. To add product upsells to your checkout, you'll need an additional app.

Quick heads-up - HeyCarson site now redirects to ShopExperts post rebrand. If you need your old client account, click here. Your projects on the old account are safe and sound :)

Sign up for a free account on ShopExperts and check out the new platform!

Submit your project on ShopExperts to swiftly connect with the world's top Shopify developers & designers.

See you next week!
– Lidia from ShopExperts

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In this week's edition:

• Industry updates.

• Discover non-buyers since Black Friday with this quick Shopify hack.

• New Shopify premium theme.

• Awesome optimization tips for your product page.

• Pic of the week!

Industry news

• Shopify and Roblox are partnering to test Shopify's checkout in Roblox's virtual worlds, the first platform commerce deal for Roblox. Brands on Shopify can sell physical items to customers using real currency on the Roblox platform. Currently, shopping on Roblox is limited to users in the U.S. aged 13 and older. Payments are made in fiat currency, not virtual currency. The Shopify integration is in a pilot phase, set for a wider launch in 2025.

• PayPal will act as an online credit and debit card processor for Shopify Payments with PayPal Complete Payments, ideal for marketplaces and platforms. This integration in the U.S. merges PayPal wallet transactions into Shopify Payments for a unified experience in managing orders, payouts, and more. PayPal's wallet will also connect with Shopify Payments under this agreement.

• Canva customers experiencing sticker shock from steep price hike despite new AI features. Canva Teams subscribers see prices surge by 300% from $120 to $500/year. 40% discount for 1st year, but full increase unavoidable. Impact limited to Canva Teams, not Pro/Enterprise users.

• Stellate's technical team is joining Shopify to work on global storefront performance.

Shopify hack

Shopify shared a neat trick to bring back customers who haven't bought anything since last Black Friday.

orders_placed(amount_at_least: 20, since: 2023-11-23, until: 2023-11-27) = true AND orders_placed(since: 2023-11-28) = false

New theme alert!

⭐️ New theme: Soul by HaloThemes

Unlock endless possibilities with 25+ customizable sections. Create flexible layouts, landing pages, and product showcases. Boost sales with powerful, conversion-driven features like 'shop the look,' free shipping calculator, quick buy, and more to grow your brand. Establish a distinctive online presence with modern design elements, eye-catching gradients, bold headings, and subtle animations.

^{Price $190 USD}

Optimization check-list

Homepages usually have extensive scroll depth. Visitors often use this page to gather information about the product, offer, or brand. This is where you showcase benefits, unique value propositions, the brand's story, and PR highlights. Include anything that helps establish authority, trust, and justifies the price of your offer.

Here are some more homepage tips you might find helpful:

1. The home page features high-quality graphics that are meaningful, not clip art or model pictures.

2. The home page has one or two visually prominent CTAs (for example, "Shop for men," "Shop for women") above the fold with relevant copy like "Start shopping."

3. The home page showcases specific deals, special offers, or urgent deals near the top.

Start optimizing your store today by submitting a task →

Photo of the week

The new iPhone dropped this week. It seems like the usual iPhone stuff, but with some neat AI upgrades you might want to check out from tech bloggers. A better camera is a win, and that special button looks fun. They missed the boat a bit on the bright pink Barbie color - bet it would've been a hit last year.

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