Shopify Entrepreneur Weekly

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– Lidia from ShopExperts

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In this week's edition:

• Biggest ecom updates.

• Find out how to use your return policies to increase conversions.

• New Shopify premium theme.

• Here's a super easy tip for your shopping cart that your clients will love!

• Pic of the week!

Industry news

• You can build custom automations in Flow, and there are two new marketing automation templates available to help you take advantage of segment triggers.

  1. Welcome new VIPs. Email VIP customers to thank them and promote exclusive offers.

  2. Send birthday emails. Enable birthday email automation to offer customers special deals. If birthdays aren't collected, start using Shopify Forms for free.

• 4 new staff permissions give merchants more granular control over actions staff members can take on Gift cards.

• Bundles created by the Shopify Bundles app can now be published to and sold on Shopify POS.

• The Biden administration is targeting Shein and Temu by closing a loophole that exempts their cheap goods from tariffs. Looks like the prices at Temu and Shein is going to rise.

Shopify hack

Some shoppers hesitate to buy because they're unsure about return policies.

You may ask, what if some of your products aren't eligible for returns? 
✅ Personalize the returns policy message based on what's in the cart. This way, shoppers will only see it for eligible products and carts. It only takes a few minutes to set up—check out the video for instructions.

If you don’t offer a money-back guarantee, should you still communicate your return policy? 
✅ Even with a restocking fee, simply informing customers they can return products can ease their concerns and boost conversions. This is especially important for expensive brands. Unsure? Test it.

Concerned about it affecting your returns?
✅ Test it and assess the impact on returns and profitability. It's straightforward. You'll understand what's happening and adjust as needed.

Concerned that promoting returns might not match your tone?
✅ Test it out and assess the tradeoff. You might be surprised at the conversions you're missing.

New theme alert!

⭐️ New theme: Madrid by Apparent Collective

Enhance your store with a sophisticated theme featuring full-screen transitions, customizable layouts, and engaging product displays. Comes with 5 beautiful presets for fashion, accessories, beauty, and home decor. Utilize key tools like recommendations and pop-ups to boost sales and maintain customer focus with dynamic animations.

^{Price $320 USD}

Optimization tip

If you offer free returns and exchanges, consider automatically adding a “Free Returns & Exchanges” item to the cart when someone adds a product. Show its cost but mark it down to $0. This clearly highlights the value proposition and savings, and makes customers feel like they're getting something for free.

Start optimizing your store today by submitting a task →

Photo of the week

A few months back, Junya Watanabe MAN shook up the sneaker scene with its loafer collab with New Balance. The 1906L silhouette takes the popular 1906 style and turns it into a loafer. It's now out and already one of the most controversial shoes of 2024, even before dropping. When the New Balance 1906L first appeared earlier this year, it went viral and sparked mixed reactions. Some sneakerheads were all about them, while others weren't as impressed. What do you think?

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