Shopify Entrepreneur Weekly

Hey there👋

We are rapidly approaching the Black Friday season, a time when shoppers eagerly look for the best deals and discounts. Are you planning anything special this year for your store to attract more customers and stand out from the competition?

Start preparation with creating a free account on ShopExperts (formerly HeyCarson) and explore all the new features on board! 🚀 If you need access to your old client account, just click here – rest assured, your projects are safe and sound. 😊

Be sure to update your theme to the latest version before the holiday season kicks in. Submit your project on ShopExperts and connect with the world's top Shopify developers & designers, rates from $80/hour!

Enjoy the read!
– Lidia from ShopExperts

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In this week's edition:

• Biggest ecom updates.

• Find out how to use Flow to save time.

• New Shopify premium theme.

• Here's a few tips if you're thinking about starting a TikTok Shop.

• Pic of the week!

Industry news

• Bundles created using the Shopify Bundles application can now be published to and sold on Shopify POS!

• Amazon's Prime Big Deal Days event returns on October 8-9, offering exclusive deals for Prime members with new offers every five minutes during select periods.

• Shopify introduced Carbon Commerce, a platform for buying and selling carbon credits online. It includes an inventory management system for spot purchases, pre-purchase agreements, long-term offtakes, and inventory projections.

• Shopify Flow: The workflow run list has been improved with clearer status indicators, faster loading times, and detailed error tracking for more efficient troubleshooting.

• Amazon introduced a chatbot called Project Amelia, designed to assist sellers by answering questions and providing business insights. It can handle queries about shopping events, sales metrics, and inventory issues. The beta version is now available to some sellers, with plans to soon expand access to more U.S. sellers.

• Duty inclusive pricing is now available to Managed Markets merchants. Reduce checkout surprises with duty inclusive pricing.

• Shipping amounts shown in the financial summary of the order details page now account for refunds.

Shopify hack

Hey, did you know you can copy Flows to another shop with just one click? It’s a real time-saver!

New theme alert!

⭐️ New theme: Infinity by EM-Softech

^{Price $100 USD}

Highlight features including a before-and-after image uploader, deal countdown timer, and a customizable media gallery with auto-scrolling text and color swatches. These tools enhance product presentation and customer engagement.

Overheard in the socials

Thinking about trying out TikTok Shop? Here are some insights you should know. 

Major brands are absent, with early adopters, often Chinese, dominating sales. While TikTok Shop will hit single-digit billions in sales this year, it falls short of expectations due to limited inventory and Western consumers still adapting. It's fun and effective for volume with affiliates but isn't yet a major or scalable channel for brands.

Optimization tip

If you plan to add a large video to your page, make sure to A/B test it with and without the video. It significantly changes the customer journey. It's crucial to understand its impact on conversion rates (CR) and average order value (AOV) and quantify the overall effect.

Begin testing various features to increase conversions today by submitting a task →

Photo of the week

Here's another fashion creation - Mickey shoes! At the Coperni fashion show happening at Disneyland Paris, the Mickey Mouse shoes from the promo are an actual collab between the brand and Disney. People on social media are shocked, some are excited to see them in real life, while others claim they are “the worst shoes out”.

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