Shopify Entrepreneur Weekly

Hey there👋

Welcome to Q4! How's your plan for the year going? By now, it should be about 75% done 😳 Are you close to that mark or maybe even ahead of schedule? No worries if you're a bit behind; there's still time to catch up.

More than 55% of shoppers start their holiday shopping by October. As you gear up for the holiday season, you might still have have a daunting list of tweaks and edits you'd like to make on your store to align it with your marketing efforts.

We're always here to lend a hand! Just reach out and share your list of tasks, and our top developers and designers will get things done.

Get started with creating a free account on ShopExperts (formerly HeyCarson).

Submit your project on ShopExperts and connect with the world's top Shopify developers & designers, rates from $80/hour.

P.S. If you need access to your old HeyCarson account, just click here – your projects are safe and sound. 😊

Enjoy the read!
– Lidia from ShopExperts

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In this week's edition:

• Biggest industry and Shopify updates

• 2 new Shopify premium theme

• Fun tip if you are using Slack

• Optimization tip of the week

• Photo of the week that introverts will love

Industry news

• TikTok launched its anticipated Search Ads Campaign tool. This new feature allows advertisers to appear in search results for specific keywords. Currently available only in the US, TikTok plans a wider rollout in early 2025.

• Amazon sellers have filed a class action lawsuit against Walmart and fraudulent sellers on its platform, accusing them of benefiting from organized retail crime. The scheme involves "triangulation fraud," where sellers use platforms like Walmart to make purchases with stolen credit cards from merchants like Amazon, causing chargebacks. In the Amazon-Walmart case, fraudsters exploited Amazon's policies to falsely claim non-receipt of items and obtain refunds.

• fdx.com is now live for US customers, offering a data-driven commerce platform that enhances the customer journey with FedEx insights. It helps brands grow demand, increase conversion, optimize fulfillment, and streamline returns. The platform integrates with Shopify, Etsy, Salesforce, and supports major carriers like UPS, USPS, and DHL.

Shopify updates

• Shopify merchants can now use the new files user permission to grant staff members explicit capabilities in a shop's underlying file system. These permissions will be enforced across all admin.

• Shopify POS Terminal customer experience has been enhanced with a refreshed design and new customizations.

• Shopify POS app layout has been optimized to display more information and actions across each screen in the app.

New themes in the stock!

⭐️ Outsiders by Segment
^{Price $380 USD}

Create an attractive online store quickly with our user-friendly platform. Enhance your website with stunning animations and utilize powerful features like quick view, gallery variations, and multiple collection layouts for a successful setup.

⭐️ Satoshi by Scandiweb
^{Price $500 USD}

Seamless shopping experience. Exceed customer expectations by refining every interaction to mimic a personal butler's service. An app-like user journey. Showcase your commitment to quality with a meticulously crafted storefront. Achieve industry-leading conversions through design created with top conversion specialists.

Overheard in the socials

Does your company use Slack? Here's a fun little hack to brighten your mood throughout the day!

Optimization tip

Looking to boost your conversion rate? Here are some quick tips!

1️⃣ Reduce buying friction: Make it easy for customers to find and buy what they want with minimal clicks. Use images in mobile menus to help visualize product categories, making it faster for customers to find what they're looking for. Plus, it looks great on mobile!

2️⃣ Minimize scrolling: Ensure all necessary information is easily accessible without excessive scrolling.

3️⃣ Limit page loads: If you have many SKUs, consider using a "Load more" button after 8-10 rows of products. This reduces cognitive overload and avoids the hassle of new pages loading.

Implement these strategies, and watch your CR improve! Get started with submitting a task →

Photo of the week

An 'off-grid' cottage in the Highlands just hit the market for only £130,000. It needs some work to meet modern standards and is near the famous NC500 route. Surrounded by views of the Creag Dail na Meine & Beinn Domhnaill hills, it offers a peaceful setting. But the catch is... it is extremely isolated.

One user commented: “That'd be a nightmare for my Amazon delivery driver.”
“Too near a road,” another joked.

I see it as a dream place for introverts to retreat and detox from technology 🍀

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