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- Shopify Entrepreneur Weekly
Shopify Entrepreneur Weekly
Helping Shopify merchants navigate the Shopify ecosystem for winning outcomes
Hey thereš
Shopify just rolled out a game-changing update to their Shop Campaigns, and itās perfect timing with the holidays! If customer acquisition is a challenge for your store, this new update might make things a lot easier. You can now not only target new customers but also re-engage past shoppers who havenāt bought in a while. This means you can offer incentives to both groups at the same time through the Shop network and beyond.
Hereās the best part: youāre in full control of your costs. You can set your Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS), and you only pay for conversions. Unfortunately, this is currently available only for Shopify Plus and U.S.-based stores, but hopefully, itāll roll out more widely soon.
Thinking about a theme migration and want it to go smoothly without losing your custom code? Tell us more about your plans here, and we'll help you make it happen without any hassle.
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P.S. If you need access to your old HeyCarson account, just click here. š
Enjoy the read!
ā Lidia from ShopExperts
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In this week's edition:
Latest industry updates
Two new premium themes for Shopify
Stats of the week
Actionable tips to optimize your collection page
Rare photo of the week
Industry news
Shopify has a bunch of updates for POS. Shopify released Tap to Pay on Android for Shopify POS, additionally expanded Tap to Pay on iPhone for users in Australia, Canada, Italy, the Netherlands, and the United Kingdom.
Shopify added POS unverified returns. Now you can configure your return policy to allow retail staff to offer a return to gift cards without the customer presenting a receipt, or having an order number.
Another POS update - you can apply brand colors from admin settings to your POS terminal and customer-facing displays.
The updated winback marketing automation template now uses Shopify Flow's Customer joined segment trigger. This change ensures customers join at the optimal time in their journey, especially beneficial for long buying cycles, allowing targeted email engagement based on segment membership rather than a fixed time post-purchase.
Amazon Air has launched its cargo services to freight forwarders and businesses, challenging major airfreight companies like FedEx and UPS. The service is available across North America, EMEA, and Asia, leveraging Amazon's logistics network. Amazon Air offers over 250 daily flights, including options for ad hoc, charter, or blocked space services, capable of carrying general cargo, pharmaceuticals, perishables, and dangerous goods.
New themes alert
āļø Ignite by Benchmark Themes
Price $340 USD
The theme includes two templates for tech products and fashion brands, offering unique features and over 30 sections. Itās got the usual stuff plus perks like gated discount codes, metafield integration, tabbed sections, and page-specific alerts. Speed and SEO are key. With clean, flexible code and excellent SEO, our developers ensure your store runs smoothly and ranks well.
āļø Ultra by Mind Web
Price $360 USD
With 4 templates and over 45 user-friendly design sections, this theme lets you customize your store to fit your brand's unique style. Built with modern tech, it's optimized for page speed, mobile-first, responsive, SEO, and ADA compliance. No more spending on unnecessary apps! The marketing-focused UI/UX design is crafted to boost sales and customer engagement, featuring clear calls to action, CRO, AOV, upsell, and cross-sell elements.
Stats of the week
If youāre running a Shopify store, Halloween 2024 is the perfect time to jump on these trends! Pinterest just dropped their Halloween Trend Report, and hereās what your customers are loving this spooky season:
š Vintage Halloween decor. Shoppers are embracing 70s and 90s vibes for their homes. Searches for ā90s Halloween decorationsā shot up by 140%! Boho, hippie, and disco styles are also trending.
Hippie Halloween decor +190%
Disco Halloween decor +175%
90s Halloween decorations +140%
šÆ Couple & bestie costumes. People are loving duo costumes inspired by movies, TV shows, and iconic music bands. The āShark Boy and Lava Girlā couple costume is blowing up with a 4245% surge in searches!
Glinda and Elphaba +770%
Joker and Harley Quinn +100%
Charlieās Angels +460%
š¬ Main character energy. Everyoneās ready to step into the spotlight as their favorite characters. Searches for āLove Island Halloween costumeā are up 440%, and people are really loving Wickedās Glinda too!
Wicked Halloween costume +890%
House of the Dragon +415%
Cleo Denile +450%
From retro vibes to sports costumes, Halloween 2024 trends are all about nostalgia, fun, and getting creative! If your store is selling these hot picksācongrats, you're riding the trend wave!
Optimization tip
This week, I'll be chatting about tips to boost your collections page for more conversions on Shopify.
Start by auto-sorting your collections page to feature your best-selling products first. These are the items customers are most likely looking for, and since youāre probably already advertising them, itās a quick win to boost visibility.
Be sure to regularly review and tweak your list of top-selling products. Sales trends change over time, especially if you're running different marketing campaigns. A good tip is to look at your best-sellers from the last 6 months and update your collections based on that.
Using badges or labels like "Best Seller," "Limited Stock," or "New Arrival" can help certain products stand out and encourage clicks. These visual cues grab attention and signal urgency or popularity, prompting shoppers to act quickly. This simple tweak can have a big impact on driving conversions, especially for high-traffic products.
Don't miss out on potential sales by neglecting your collections page ā make it work for you with our guidance. If you want to start optimizing, just submit a project!
Photo of the week
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Mark Stewart
Be sure to enjoy the view of comet C/2023 3A, which will soon no longer be visible from Earth and will leave the vicinity visible from our planet for the next 80,000 years.
Feedback
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