Shopify Entrepreneur Weekly

Hey there👋

This week, Shopify made it easy to customize the login page for your new customer accounts. You can do it easily using the checkout/accounts editor or our Branding API.

And there’s more to look forward to! Soon, you'll be able to customize the login page within the Theme Customizer, with additional controls for unique branding needs.

To make these updates align with your brand’s voice and style, consider partnering with our vetted developers and designers at shopexperts. We simplify the process of hiring Shopify help, so you can focus on growing your business. Enjoy consistent and predictable pricing across our freelancer network.

Whether it's a small tweak or a large project, get free quotes on demand or save with pre-paid hours. Share your plans with us here, and we’ll help you bring them to life without any hassle.

I recommend jumping in and creating a free account to explore our new platform. Experience is getting better, and we have a lot of exciting plans in store for you.

Enjoy the read!
– Lidia from shopexperts

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In this week's edition:

• Latest industry news

• New premium theme in stock

• Podcasts of the week

• Actionable tips to optimize your collection page

• Awesome pic of the week

Industry news

• Shopify has extended the branding and color scheme to the login page for new customer accounts, allowing it to be branded using the checkout/accounts editor or the Branding API. Upcoming improvements include integrating the login page into the Theme Customizer and adding more controls for customizing branding choices.

• The FTC introduced a 'click to cancel' rule requiring businesses to make subscription cancellations as easy as sign-ups, banning deceptive tactics. It mandates customer consent for renewals and prohibits requiring chatbots or agents for cancellations if the subscription was initiated online. In-person sign-ups must allow phone or online cancellations, and sellers must clearly inform consumers of the agreement terms.

• Google Ads will remove data older than 11 years starting on Nov 13th. 

• Google Shopping gets a makeover with a personalized feed and AI-generated summaries. It's now packed with new AI-powered search and recommendation features. When users search for a product, they’ll see an AI-generated brief with key considerations and matching products.

• Actor Tom Holland launches Bero, a premium non-alcoholic beverage brand, on Shopify. Sobriety not only changed Holland's life but also inspired his first business venture. Bero offers a new line of non-alcoholic beers in collaboration with Imaginary Ventures and brand-builder John Herman.

• Amazon plans to invest in three nuclear energy projects with miniature reactors. Amazon Web Services (AWS) is committing over $500 million to projects from Virginia to Washington state to meet its growing clean energy needs driven by generative AI. This aligns with Amazon's goal of net-zero carbon emissions. These reactors have a smaller footprint and faster construction times than traditional ones.

• Klarna now available on Apple Pay in US and UK. Options include paying later in three or four installments, plus financing for larger items, available to users checking out with Apple Pay online and in apps on iPhone and iPad with iOS 18 and iPadOS 18 or later, the companies said. The service will expand globally, with Canada joining soon.

New themes alert

⭐️ Noire by BoostifyThemes
^{Price $250 USD}

A new, modern, and elegant theme to showcase large product catalogs. Have a vast inventory? No worries. The collection pages efficiently organize and filter extensive catalogs. With flexible layouts and customizable settings, you can create a unique product presentation. Performance-optimized with high-quality code ensures speed from the start! Plus, you get 4 awesome templates to pick from.

Podcast of the week

Check out this podcast featuring Tobi Lütke, Shopify's co-founder and CEO. Discover how AI is transforming the industry and hear Tobi's unique insights on founder mode and organizational innovation. A must-listen for anyone interested in entrepreneurship and leadership! Hosted by Patrick O'Shaughnessy.

🎧 Listen to the podcast.

Optimization tip

5 tips to make your collection page work.

1. Category page offers easy to understand and useful (especially on mobile) filters (applicable only for stores with a large number of products).

2. The most popular filters are shown at the top of the filters.

3. It is clearly visible (especially on mobile) that filters are applied, how many there are and can be easily removed.

4. Users can select multiple filters at once.

5. Filters are shown in a standard position on the left or on top (below the category name).

Don't miss out on potential sales by ignoring your collections page—let's make it work for you with our help.

If you want to start optimizing, just submit a project!

Photo of the week

Although it resembles AI-generated imagery, this is an actual photo of a rainbow appearing as people enjoy a warm afternoon on a tour boat at Niagara Falls on 22th of October.

Feedback

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