Shopify Entrepreneur Weekly

Hey there👋

With Black Friday just around the corner, it’s time to get all hands on deck. Whether it's last-minute fixes or troubleshooting surprises, having a helping hand in advance is essential to making the most of this massive shopping event

At shopexperts, we specialize in helping Shopify store owners like you prepare for success. Whether you need theme customizations, updates, or quick adjustments, our world-class Shopify experts are here to save the day.

Submit your project now, and ensure your store is 100% ready for the holiday rush!

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Don’t leave it to chance—make sure everything is set up to boost your sales.

Cheers,
– Lidia from shopexperts

💫

In this week's edition:

• Latest ecom updates.

• Weekly stat - shat's key during holiday sales?

• Content approach tip for your product community.

• New premium Shopify theme.

• A controversial pic of the week.

Industry news

• Shopify now allows up to 25 automatic app-based discounts per shop using discount apps.

• Finding apps with the features you need in the Shopify App Store is now easier. You can search and browse apps by category or feature, like 'Live chat' or 'Inventory sync,' to get recommendations. The Categories section of each app listing also shows its features.

• Address validation is now available in the address fields of the Shopify admin. The Companies, Customers, Draft Orders, and Shipping Labels pages now validate addresses to help merchants avoid delivery delays or failures.

• Managed Markets now provides an address correction service for all labels. This is a new service to help increase address accuracy, and ultimately decrease returned packages.

•  Amazon has launched Amazon Haul, a budget-friendly marketplace offering items directly from China to compete with Shein and Temu. The platform features products priced at $20 or less, with most under $10, and offers a separate shopping experience from Amazon's main site.

• Shopify President Harley Finkelstein confirmed during an earnings call that the company does not plan to enter the CRM market, despite suggestions that it could compete with Salesforce. This follows recent remarks by Shopify about acquiring "hundreds" of commerce customers from Salesforce.

Stat of the week

A new eBay Advertising survey shows what’s hot and what really matters for online holiday shopping. Make sure your store is stocked and ready!

1. Value for money: 57% (46% of those aged 18-24)

2. Free shipping: 47% (up 10 percentage points from 2023)

3. Deals and coupons: 40%

4. Product quality: 34%

5. Fast shipping in five days or less: 25%

The research also revealed the most popular online gift categories:

• Clothing and shoes: 88%

• Toys and games: 77%

• Holiday items: 76%

• Consumer electronics: 73%

Wishing you successful holiday sales!

Shopify tip of the week

If you have a product community, consider this: the main goal of a company's social media should be to provide engaging content and foster a community for users who are interested in or have purchased the product, not just to sell.

New themes and updates alert

⚡️ Updated: All themes by Eight Themes

Influence, Capital, Flow, Envy, Momentum, and Fresh themes got some cool upgrades to the Product Template Media Gallery, like a 2-column grid view, paginated options, and better mobile controls. Plus, search results now show up in a clean grid format.

⚡️ Eclipse by Fluorescent Design Inc.
^{Price $340 USD}

The Eclipse Shopify theme offers two stunning templates that blend elegant design with features aimed at boosting conversions. Its mobile-first design provides a seamless, app-like browsing experience, guiding customers smoothly towards checkout. Engaging animations enhance the store experience with captivating visuals and interactive micro-interactions, adding a dynamic touch to your online shop.

Photo of the week

A controversial art piece called "Comedian," featuring a banana duct-taped to a wall, was sold for $6.2 million at a Sotheby's auction. Created by Italian artist Maurizio Cattelan, the piece gained fame at Art Basel Miami Beach in 2019. Cryptocurrency entrepreneur Justin Sun purchased a certificate of authenticity, allowing him to recreate the installation. After laying out millions, he says he's going to eat the banana.

Here's your certificate to duct tape a banana to your wall for free if you'd like ➞ 📜

That's it for today!

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