ShopOps weekly

Hi there,

Jon here, founder at shopexperts (formerly heycarson).

In January we launched the new shopexperts - a global services directory for brands to find the best Shopify service providers for their business. We created a totally open platform, with no commissions for experts, and where brands can contact experts for questions, quotes - and work + payments can happen anywhere they want. By not trying to control the payments and communication, pairings are free to work where it suits them best. We have 200+ experts across every service category and growing!

We’re also trying something new after +150 issues as Shopify Entrepreneur weekly. We’ve been looking for a good newsletter name that could better fit our new direction at shopexperts - we landed on ShopOps weekly.

The goal is for it to be a quick but useful read - written for you not with AI. Topics for Shopify operators, curated by me - while tying in some of the great content being created by agencies and freelancers on our new directory. 7-figure brand stories, case studies, new service offerings and a showcase for our new experts!

I want it to be sharp and written for operators. Sometimes long, sometimes short. But skimmable for what’s relevant to you.

Newsletters are often a good place to look for ideas and stay connected with vendors.. but lately it feels like more are AI generated, and the brand or founders’ voice has gotten lost.

In today’s ShopOps newsletter:

1. Case Study: Price increases on underperforming SKUs = ↑ 7% Gross margin

2. Brand Story: From Dropshipping Experiments → $90K/Month Premium Leather Brand

3. New Expert listings on shopexperts

4. Featured packaged Services

5. Quick pulse check

I hope you enjoy the new format. Let me know what you think.

Jon at shopexperts.com
Connect on Linkedin
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Case Study: Price Increases on Underperforming SKUs = ↑ 7% Gross Margin

An 8-figure Shopify brand looked healthy – strong revenue, big catalog – but had never analyzed SKU-level contribution margin. When Cameron Lee, a fractional CFO for ecommerce brands, dug into the numbers, he uncovered that 15% of SKUs were losing money, and low-priced items were quietly draining profit. After raising prices and cutting weak SKUs, revenue fell 20% but gross margin dollars rose 7%.

Lesson: revenue can hide problems; contribution margin tells the truth.

Most brands optimize ads before optimizing SKU economics.

👉 Read the full breakdown or work with Cameron Lee

Brand Story: From Dropshipping Experiments → $90K/Month Premium Brand

From Paris bedroom dropshipping experiments to €90K/month selling premium Italian-leather bags, Maxime Brassaert built a profitable Shopify brand by prioritizing high AOV, product quality, and smart influencer timing. This story reveals how lean strategy beats hype for sustainable e-commerce growth.

👉 Read the full brand story here.

Feature your brand story on shopexperts. Click here!

New Expert Listings

Maik Gossen – Front-end developer

Front-end developer focused on:

→ Custom Shopify development
→ Theme builds & migrations
→ Workflow automation (Shopify Flow, n8n)
→ Clean, scalable code

Known for reducing manual work through automation.

Marcello Riccio – 10+ year ecommerce operator & founder-exit background.

Specializes in:

→ Paid media scaling (Meta/Google)
→ SEO & automation
→ CRO & retention
→ Custom app + script development

Bridges technical execution with profit clarity.

👉 We feature operators who’ve built - not just advised.

Have you worked with a great expert that would be a good fit? Pass this link along!

Featured Packaged Services

Brand Page with Search Functionality

You'll get a dedicated Brands Page that displays all your vendors in an organized page (with their logo and name). A search bar at the top of the page template lets customers quickly find a specific brand. Clicking on any brand takes the customer directly to that brand’s dedicated collection page, making product discovery seamless.

Check this packaged service here.

Storefront Optimization

The service focuses on analyzing and improving every touchpoint in the customer shopping journey - including product pages, navigation, checkout flow, and overall site performance. Through strategic UX enhancements and technical optimization, it reduces friction and increases conversion rates.

Check this packaged service here.

❤️ Quick Pulse Check

Where do you actually connect with other brand operators online?

We’re mapping where real conversations happen in 2026.

🔵 LinkedIn
⚫️ X
🟢 Private Facebook Groups
🟣 Other Private Communities (Slack / WhatsApp / Circle / etc.)

Reply with the space of your choice!
(We read every response.)

Why this matters:
We’re building more spaces for operators to connect - and we want to show up where the signal is strongest.

- Jon and the shopexperts team

P.S. We want to make the newsletter as valuable as possible for you...

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