ShopOps weekly

Hi there,

Jon here.

Two interesting Shopify things this week:

• a summary of the recent Shopify updates you can’t miss (highly requested section - we heard you! thank you for the feedback!)
• a founder who scaled to 7 figures by doing things herself first

If you run ops, marketing, or dev - this one might be worth forwarding.

If this was forwarded to you, subscribe here 🔒

Shopify Updates You Can’t Miss

1. Shopify is going all-in on market-level customization

Shopify just expanded what you can customize per market.

You can now customize:

• storefront (theme settings, app embeds)
• checkout (blocks, branding, logic)
• customer accounts

All per country or market – directly in the editor.

What this means in practice:

→ different payment methods per country
→ localized messaging and delivery options
→ B2B vs B2C experiences in the same store

No duplicate themes, separate stores, and messy conditions.

Why it matters:
Shopify is quietly turning “one store” into a true multi-region setup.

If you sell internationally, this reduces a lot of complexity.

2. Shopify Scripts are being phased out

Big one if you’re on Plus.

• April 15 → you can’t edit or publish Scripts
• June 30 → Scripts stop working completely

They’re being replaced by Shopify Functions.

Scripts were powerful, but messy: slow, hard to test, difficult to maintain.
Functions are faster, more flexible, and built for modern Shopify.

What to do:

→ pull your current Scripts
→ map each one to a Function or app
→ don’t wait until the last minute

It’s a chance to clean up your logic and improve performance!

3. Shopify Analytics just got way more useful

You can now use metafields inside reports.

Before:
Custom data lived in spreadsheets or external tools.

Now:
You can analyze it directly in Shopify.

Examples:

• performance by product attributes (materials, ingredients, etc.)
• customer segments (loyalty tiers, tags)
• custom filters based on your own business logic

Why it matters:
Your team can finally work from one source of truth without exporting data.

Brand Story: From Burnout to 7 Figures

Lea Richards, a former finance professional, turned a Father’s Day BBQ disappointment into a premium, chef-driven Shopify brand featured on national TV. By mastering channels in-house before hiring experts, protecting margins, and obsessing over customer experience, she scaled to 7 figures with discipline.

👉 Read the full brand story

We’d love to hear your story and feature it next week!
Submit it here.

New Expert Listings

❋ Mike Brennan – Shopify Plus Engineer

Typical work includes:

• cart and checkout improvements
• product page conversion updates
• promotions and merchandising systems
• storefront performance optimization
• integrations and technical fixes

A strong fit if your roadmap is blocked by engineering capacity.

❋ Haslo Digital – eCommerce Agency

Specialising in fashion, beauty, and jewellery brands.

They work across:

• store setup and ongoing management
• branding and design
• eCommerce strategy and consulting
• development and troubleshooting
• marketing and sales

Past clients include:

The Couture Club, LTK, The Edit LDN, Ed Hardy, Doll Beauty, and more.

A strong fit if you want a team that understands both brand and performance.

Know someone who belongs in the directory? Send them our way.

Featured Packaged Services

Store Optimization (Speed + CRO)

Most stores don’t have one big problem.

They have 20 small ones.

Slow pages, messy code, too many apps, weak UX.

This service focuses on fixing those across:

• site speed and Core Web Vitals
• conversion flow and UX
• theme cleanup and performance
• mobile experience
• SEO structure and metadata

Best for stores preparing to scale or struggling with conversion.

👉 View optimization service.

❤️ Quick Pulse Check

Where are you stuck?

A) Ads performance
B) Store experience
C) Backend / ops

Reply with A, B, or C.
(We read every response.)

- Jon and the shopexperts team

Did someone forward this to you?

Wow, you've got some cool friends. Subscribe here if you want to get these kinds of insights every Friday morning.