ShopOps weekly

Hi there,

Jon here.

Big week for Shopify — arguably the most significant platform shift since they added checkout extensibility.

• Shopify x ChatGPT — your products are now discoverable and buyable inside AI chats

• Native A/B testing is live — Rollouts is now built into admin, no third-party tools needed

• Checkout just got smarter — address validation is quietly fixing a major conversion leak

• Brand Story — he turned a problem on a snack aisle into $250k/month in DTC sales

If this was forwarded to you, subscribe here 🔒

Shopify Updates You Can't Miss

1. Your products are now shoppable inside ChatGPT

Shopify merchants are now discoverable (and fully purchasable) directly inside ChatGPT. Hundreds of millions of users can find your products and check out without ever leaving their chat window.

Everything that makes your store yours carries over: your PDP customizations, branding, payment methods (including Shop Pay), subscriptions, bundles, multi-item carts, and cross-border sales all work natively.

Shopify also launched an Agentic plan globally — meaning any brand, even one not yet on Shopify, can get products into the catalog and be shoppable inside major AI platforms.

Why it matters: Shopping habits are being formed right now inside AI. The brands that show up early in these conversations are the ones buyers will remember – and return to. This isn't coming. It's here.

What to do: Make sure your product data is clean – titles, descriptions, and images. AI surfaces what's in your catalog. Bad data = bad discovery. Check your Shopify Catalog settings and treat this like you treated your first Google Shopping feed.

2. Native A/B testing is now built into Shopify admin

Shopify just shipped a built-in experimentation tool called Rollouts, available inside the new version of Markets. It's server-side: no third-party app required.

→ Schedule storefront changes → Release to a percentage of visitors → Analyze performance before pushing to 100%

Before this, doing this properly meant paying for a testing tool, building custom infrastructure, or just skipping the experiment entirely. Most brands did the latter.

Why it matters: The tooling barrier is now gone. The remaining barrier is discipline – actually defining what you're testing, measuring it properly, and making decisions based on data instead of conviction.

What to do: Go to Admin → Markets → Rollouts. It's in early access now. Set up one test this week – even a small one. Getting the habit in place before your competitors do is the move.

3. Checkout address validation just got a real upgrade

Shopify rolled out improved address autocomplete and validation across key markets — US, AU, CA, NL, and FR. It's one of those updates that doesn't look exciting on paper but removes real money from the floor.

→ Less typing → faster checkout → fewer typos → fewer failed deliveries → cleaner data → lower operational costs

Why it matters: Checkout is where revenue is won or lost. Every extra second, every error, every failed delivery compounds. The best Shopify improvements are often the invisible ones — they don't make a splash, but they stop the leaks.

What to do: Check your delivery failure rate. Most teams don't track it as a KPI — and they should. Run a checkout test on mobile and see how the autocomplete performs in your key markets.

Brand Story: From a Snack Aisle Frustration to $250k/Month

He stood in a grocery aisle, reading the back of a "healthy" kids snack, and thought: this is just candy with better packaging. That moment became a $250k/month DTC business.

👉 Read his advice to brands heading toward 7–8 figures →

We'd love to feature your story next week! Submit it here.

New Expert Listings

❋ Tom Hooker — Shopify Plus Developer · ⭐ 5.0 (6 reviews)

→ Shopify Plus builds and large-scale migrations
→ Custom app development (React, Remix, GraphQL)
→ Checkout development and cart customization → Advanced discount and promotions systems → Store redesigns and frontend rebuilds

A strong fit if you're planning a complex migration, need a technical Plus developer who can own the full project, or your roadmap keeps getting blocked by dev capacity.

❋ Mark Tristan Patena — Full-Spectrum Shopify Developer · ⭐ 5.0 (2 reviews)

→ Custom theme design and development
→ Store setup, upgrades, and troubleshooting
→ App development and feature integrations
→ Consulting and ecommerce strategy
→ 15+ years across design, dev, and system stability

A strong fit if you need a reliable, broad-skilled developer who can move across design, development, and troubleshooting — without managing multiple specialists.

Know someone who belongs in the directory? Send them our way.

Featured Packaged Service

Technical Speed & Infrastructure Fix

Most stores don't have one big problem. They have twenty small ones – slow pages, bloated scripts, app conflicts, weak mobile experience. This service fixes the infrastructure underneath.

→ Script bloat audit – third-party apps and legacy tracking identified and removed
→ Core Web Vitals fixes – LCP, CLS, and FID scores targeted directly
→ Image and asset delivery – compression and lazy-loading implemented properly
→ Detailed before/after performance report with measurable load time and mobile improvements

Best for stores preparing to scale or losing conversions to slow load times and mobile bounce rates. Every millisecond of improvement has a direct conversion impact.

👉 View this service.

💡 One Thing to Test This Week

Enable Rollouts and run your first split test on a product page CTA.

Pick your highest-traffic product page, create two versions of the "Add to Cart" button area – one with urgency copy (e.g. "Only 4 left"), one without – and send 20% of traffic to the variant. Let it run for 7 days. Most brands have never run a structured test on this page. The data will surprise you – and now Shopify gives you the native tooling to do it properly, no app needed.

❤️ Quick Pulse Check

Last week we asked: "Where are you stuck?"

Ads remain the biggest pain point for most operators. Not surprising – attribution is messier than ever and CAC keeps climbing. We'll dig into this more in a future issue.

This week's question:

Shopify just shipped native A/B testing with Rollouts. Honest question — are you currently running any structured experiments on your store?

A) Yes – we run tests regularly
B) Occasionally, but nothing structured
C) No – we just ship and hope

Reply with A, B, or C. 
(We read every response. Honest answers only – no judgment.)

See you next Friday!
– Jon and the shopexperts team