ShopOps weekly

Hi there,

Jon here.

Big week - Shopify just opened B2B to every plan, and your store is already showing up in ChatGPT (and most merchants don't know if they're winning or losing there).

• B2B for all plans - wholesale and DTC from one admin, no Plus required

• ChatGPT x Shopify - what's actually happening now and what operators are doing

• Tinker - Shopify's free AI creative app worth 10 minutes of your time

• Brand Story - garage bikes to 16 people, 25% YoY,

If this was forwarded to you, subscribe here 🔒

Shopify Updates You Can't Miss

1. B2B features are now available on every Shopify plan – no Plus required

For the first time, merchants on Basic, Grow, and Advanced plans get native B2B tools - no plugins, no workarounds, no separate systems.

What's now included:

• Company profiles for wholesale buyers

• Up to 3 custom catalogs with tailored pricing per buyer

• Volume discounts and quantity rules

• Vaulted credit cards and payment terms

Why it matters: B2B and DTC now run from one admin. Merchants using Shopify B2B see up to a 33% increase in self-serve orders within six months and a 4.1x increase in reorder frequency. That's the difference between a customer who orders once and one who comes back on their own every month.

What to do: Check your B2B settings in Shopify admin. If you've been putting off wholesale because the setup felt too complex - that excuse is gone.

2. Shopify launched Tinker – free AI creative tools for brands

A free mobile app, 100+ AI tools in one place.

• Professional product photography from your phone

• Editorial-style shots without a photoshoot

• 20-second influencer-style video ads

• Loopable product morph videos

• Product concepts from a text prompt

• Virtual try-on, 3D renders, social ads, and more

Free plan resets monthly.

Why it matters: Product photography and ad creative are two of the highest costs for growing brands. Tinker removes both barriers.

What to do: Download from the App Store or Google Play. Start with Product Studio Shot - upload a product image, describe the scene, see what it produces! :)

3. ChatGPT + Shopify: What's actually happening now

Your products are in ChatGPT by default. No setup needed. When a buyer clicks, they land on your storefront in an in-app browser – your checkout, your data, your brand.

One thing to know: AI-driven traffic to Shopify stores is up 7x since January 2025. AI-attributed orders are up 11x. Shoppers arriving from AI convert 31% better and bounce 33% less than traffic from other channels.

This is already showing up in analytics for stores paying attention.

Why it matters: Being in the catalog doesn't mean you get chosen. ChatGPT ranks products by data quality – not by store size or ad spend. Vague titles, missing attributes, thin descriptions, and low review counts push you down or out entirely. The stores winning right now aren't the biggest – they're the most readable to AI.

What operators are doing right now:

• Rewriting product titles to be specific: "Classic Tee" → "Heavyweight Cotton Unisex Graphic Tee, Available in 8 Colors"

• Filling every metafield: material, dimensions, use case, audience

• Building review volume – AI treats it as a trust signal

• Keeping pricing and inventory accurate in real time

• Confirming Agentic Storefronts is on: Admin → Settings → Sales Channels

This is SEO - but for AI. The term being used is AI Search Optimization. Most stores haven't touched it yet. That's the window.

Need help getting your store AI-ready? A Shopify expert can audit your catalog, clean up your data, and make sure you show up and get chosen before your competitors figure this out.

👉 Request a quote from an AI search optimization expert.

Brand Story: He Evacuated Sudan. Then Built a 16-Person Business Growing 25% Every Year

He wasn’t trying to start a business - he was forced to start over. What began as flipping bikes out of a garage turned into a 16-person Shopify operation doing serious volume, growing 25% year after year. It wasn’t driven by hype or ads, but by a model most store owners completely overlook.

👉 Read his advice to brands heading toward 7–8 figures →

We'd love to feature your story next week! Submit it here.

New Expert Listings

❋ Rabia Tariq — Shopify Plus Engineer · ⭐ 5.0 (13 reviews)

→ Shopify & Shopify Plus custom development
→ Theme development and heavy theme refactors
→ Site speed optimization and Core Web Vitals
→ Migrations from Wix, Magento, Squarespace, WordPress → Shopify with SEO preservation
→ Custom apps, APIs, and third-party integrations
→ CRO-focused UX improvements

A strong fit if you need a senior Shopify engineer who thinks about long-term store health and scalability — not just shipping features. Known for clean code, transparent communication, and a structured approach.

❋ OUXP | Outstanding Experience — Shopify Plus Agency · ⭐ 4.9 (11 reviews)

→ Full-cycle delivery: audit → UX → development → migration → scale
→ Shopify 2.0 and headless via Storefront/Admin APIs
→ Data-driven CRO, accessibility, and performance
→ Deep integrations: Klaviyo, Rebuy, Recharge, Gorgias, Algolia, Yotpo, Braze, Salesforce
→ Portfolio includes 6-figure DTC brands and national marketplaces with millions of products

A strong fit if you need an advanced Shopify Plus team that owns outcomes — not just tasks — and can handle complex builds, migrations, and performance work end to end.

Know someone who belongs in the directory? Send them our way.

Featured Packaged Service

AI-Powered Data Audit

Relevant right now: AI shopping channels and rising ad costs both punish stores that can't identify where they're leaking. Surface metrics don't tell you that. This audit does.

• AI-powered analysis — trends, bottlenecks, and missed revenue identified faster than manual review

• Conversion benchmarking — what "good" actually looks like in your category

• Funnel diagnostics — exactly where customers drop off, from product page to checkout

• Traffic quality review — buyers vs. browsers, and what that means for your spend

• Customer behavior insights — the who and why behind your conversion gaps

• Prioritized growth roadmap — what to fix first, in order of impact

Best for stores that are generating traffic but not converting it at the rate they should — and want to know exactly why before spending more to grow.

👉 View this service.

💡 One Thing to Test This Week

Klaviyo just made on-site personalization native - so this week's test is obvious.

Klaviyo's Customer Hub now supports personalized web banners natively. Specific content for specific segment- no workarounds, no custom forms, no manual stitching.

Pick your highest-value segment - VIPs, loyalty members, or active subscribers - and build one personalized banner in the Klaviyo Customer Hub. Show them something specific: their points balance, an exclusive offer, or a discount with their first name in the copy.

Run it for two weeks alongside your current generic banner and compare click rates.

Most stores have never shown personalized content on-site. The tooling used to require custom forms and manual workarounds. Now it's a few clicks. This is the lowest-friction conversion test available to you right now.

Klaviyo → Customer Hub → Web Banners.

❤️ Quick Pulse Check

Last week we asked: "Are you running structured experiments on your store?"

82% of you are either testing occasionally or not at all. With Rollouts now native to Shopify admin, that gap just got a lot easier to close. More on that in the updates above.

This week's question:

You now have B2B tools available on your plan.

Honest question — is wholesale on your radar?

• A) Yes — already doing B2B or actively setting it up

• B) It's on my list but haven't started

• C) Not relevant for my business right now

Reply with A, B, or C. 
(We read every response)

See you next Friday!
– Jon and the shopexperts team