ShopOps weekly

Hi there,

Jon here.

A good one this week — practical across the board.

• Shopify Analytics now has targets — set a goal, watch it track in real time. Here's how to use it well.

• Whatnot x Shopify — live commerce just got a proper integration. What it means if you've been watching this space.

• Shopify Collective gets pricing flexibility — retailers can now set their own retail prices. Quiet but useful.

• Quick tip — what the best Shopify Brands do that others don't

• Brand story — he failed a startup in Paris, moved to LA with two suitcases, and built a $60K/month brand from a borrowed oven

If this was forwarded to you, subscribe here 🔒

Shopify Updates You Can't Miss

1. You can now set revenue targets directly in Shopify Analytics

Shopify just shipped targets inside Analytics. Pick a metric — gross sales, orders, conversion rate, or dozens more — add a filter, set a time period, and a live gauge tracks your progress. Percentage complete, current vs. target, and days remaining, all in one view.

You can scope targets to a specific channel, product, or custom filter. Add it to your Home dashboard with one click and it's front and center every time you open admin.

Why it matters: Most stores check analytics reactively — when something feels off. Targets flip that. When the number is visible every day, teams make different decisions earlier. A $20K quarterly sales target for your Online Store channel is now something you can watch move in real time, not something you reconcile at the end of the month.

What to do: Go to Analytics → Targets → Create target. Start with one metric that actually drives how your team operates — gross sales or conversion rate are good first choices. Set a realistic quarterly goal and add it to your dashboard. See if it changes your week.

2. Whatnot now integrates directly with Shopify

Live shopping platform Whatnot — whose sellers did $8 billion in GMV last year, double the year before — now syncs directly with Shopify. Products, inventory, and orders stay in your Shopify admin. Whatnot runs the live show experience.

No parallel systems. No manual reconciliation.

Why it matters: The operational complexity of adding a live channel on top of an existing store has been the main reason merchants haven't tried it. That friction is now largely gone. One in eight Whatnot sellers already does it full time.

What to do: If live selling has been on your radar, this is the integration that makes it worth a proper look. Check whether the Whatnot channel is available in your admin. Your inventory and orders don't move — you're just adding a new front door.

3. Shopify Collective retailers can now set their own retail prices

Retailers connected to suppliers on Shopify Collective can now turn off price sync and set their own retail price — above or below the supplier's listed price. Price sync stays on by default. Supplier cost prices are never affected.

Why it matters: Until now, Collective retailers were locked to supplier pricing, which made it hard to compete on margin or differentiate by market. This gives retailers actual commercial control over how they position imported products.

What to do: If you're using Collective, go to your product import settings and review whether price sync makes sense for each supplier connection. Worth aligning with suppliers before making changes — Shopify recommends the same.

The Macaron Brand That Started With a Borrowed Oven and a Netflix Order

After a failed startup, Anthony Rosemond and his wife left Paris with two suitcases and landed in a Los Angeles Airbnb — where they used their host's oven to test a new idea. Farmers markets gave them the feedback loop that shaped everything. Then Netflix placed a $10,000 order and the business became real.

Today Pastreez does $60K/month — built almost entirely on SEO, a post-redesign conversion lift of 63%, and a philosophy about experts that might not be what you expect.

👉 Read his advice to brands heading toward 7–8 figures →

Want your story featured? Submit it here.

What the Best Shopify Brands Do That Others Don't

They don't wait for a tool to go mainstream. They get access before launch – talk directly to the founders building it – and shape what gets built.

app store research connects Shopify brands with app founders for short paid video calls (30–45 min). You share your experience. They pay you. You get early access and insider knowledge most brands never see.

• Darren Fenton (The Fat Butcher, UK) has done 22 of these calls. $3,700+ earned in 2025.

• Samantha Cross (Curl Warehouse, Canada) — 26 calls. Her feedback is literally inside apps she now uses:

"I was surprised by how many passionate people are out there building tools that would be useful to a business like mine."

That's the quiet edge most brands don't know exists.

Live projects right now — all high-relevance, no prep needed:

•  Cart & Checkout → See what top Shopify Plus brands do to increase AOV ($300)

•  Klaviyo AI Audit → Watch a live AI audit of a Klaviyo account, see what it finds ($100)

•  Loyalty & Repeat Purchases → How leading stores bring customers back ($100)

•  iMessage for DTC → 1:1 customer conversations that increase repeat purchases ($250)

Takes under a minute to sign up. You pick the project. You pick the time.
Get paid — and get access most brands never see.

👉 View all active projects (sign up <1 min)

New Expert Listings

❋ Erick Kagai — Front-End Developer · ⭐ 5.0

→ Custom Shopify theme development and OS 2.0 builds → Conversion-focused UI improvements and Core Web Vitals optimization → Section and component builds, app integration, and checkout customization → Clean, well-documented code built for long-term maintainability

A strong fit if you need a front-end developer who builds with performance and conversion in mind — not just getting it to look right.

❋ Digismoothie — Shopify Development Agency · ⭐ 5.0 (4 reviews)

→ UX design and pixel-perfect theme development → Proactive conversion optimization — they look for improvements while they work, not just when asked → Custom app builds, third-party integrations, and performance work → Run their own ecommerce stores — they approach your project with a merchant's perspective

A strong fit if you want a team that treats your store like a business outcome, not a task list.

Know someone who belongs in the directory? Send them our way.

❤️ Quick Pulse Check

This week's question: How do you currently use data to make store decisions?

A) Actively — I look at reports before making changes
B) Sometimes — I check analytics when something feels off
C) Rarely — I mostly go on instinct and experience

Reply with A, B, or C. 
(We read every response)

Last week we asked: "How would you describe your current Shopify tech stack?"

Nearly half somewhere in the middle — manageable, but not clean. And more than a third openly admitting it's bloated. That's a lot of money sitting in monthly app subscriptions that nobody reviewed this year. The stores that do a proper stack audit usually find 2–3 apps they can cut immediately. Check app store research if you want to replace expensive apps with better, cheaper alternatives.

See you next Friday,
— Jon & the shopexperts team

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