ShopOps weekly

Hi there,

Good week. A few things that are worth five minutes.

• Reddit's Shopify integration is now live for everyone - the ROAS numbers are interesting

• Local payment methods expanded to 20+ more countries - worth checking if you sell in Europe

• Quick tip - the search data your store is probably missing entirely (and how to fix it)

• Quick win - 63.9% Q4 revenue growth after a WooCommerce migration. Here's what changed

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Shopify Updates You Can't Miss

1. Reddit's Shopify integration is now available to all merchants

Reddit's native Shopify integration - which lets merchants connect their storefront directly to Reddit's ad platform and run Dynamic Product Ads - has moved out of alpha and is now available worldwide.

Setup takes a few minutes: install the Reddit Ads app, link your accounts, and your catalog syncs automatically with real-time updates to images, pricing, and inventory. Shoppable ads then appear in feeds and inside conversation threads.

Why it matters: Reddit's ad platform claims $12.52 return for every dollar spent in North America and a 7x average ROAS for retail advertisers in EMEA. Early testers in apparel reported 4–7.7x ROAS versus standard conversion campaigns. Those are big numbers - take them as directional rather than guaranteed, but they're worth testing against if you're already spending on Meta or Google and looking for incremental reach.

What to do: Install the Reddit Ads app from the Shopify App Store. Start with a small retargeting campaign using your existing product catalog - it's the lowest-risk way to see how your audience responds before committing real budget.

2. Local payment methods now available in 20+ more European countries

Shopify Payments has expanded its local payment method support significantly. MobilePay, TWINT, BLIK, and Przelewy24 are now available to merchants in dozens of additional countries across Europe and beyond - including Austria, Belgium, Finland, Ireland, Portugal, and more.

These methods don't appear automatically - merchants need to enable them.

Why it matters: Buyers convert at meaningfully higher rates when they see a familiar payment method. If you sell to European markets and haven't reviewed your payment options recently, there's a real chance you're asking customers to use a method they don't prefer - which shows up quietly as checkout drop-off.

What to do: Go to Settings → Payments in your Shopify admin and check which local methods are now available for the countries you sell to. Enable the relevant ones and monitor checkout conversion in those markets over the following two to three weeks.

63.9% Q4 Revenue Growth. One Migration.

A sportswear brand was running on WooCommerce. Orders were growing - but the infrastructure wasn't keeping up. CSV workflows for inventory sync, manual processes, no real checkout optimization.

They migrated to Shopify Plus.

In the first full Q4 after launch:

→ 63.9% year-over-year revenue growth 
→ 93% increase in total orders 
→ 2.7% storefront conversion rate across nearly 89,000 visitors
→ 62% growth in items sold

What changed wasn't just the platform. The migration included full product catalog and customer data transfer, real-time inventory sync replacing manual CSV workflows, CRM and fulfillment API integrations, cart logic and promotion automation, and checkout optimization built around their marketing calendar and product drops.

The platform switch mattered. But the results came from getting the details right.

👉 See the full case study

Your Best Shoppers Are Invisible in Shopify Analytics

15–30% of store visitors use the search bar. They convert 2-6x better than everyone else. And almost none of their queries appear in your analytics.

Live search, the results that show as people type, doesn't trigger the standard search page, which is the only thing Shopify Analytics tracks. Google Analytics misses it too. Which means the highest-intent behavior on your store is mostly invisible.

Here's how to fix it:

Step 1 -Track live search queries with JavaScript

Add a JS snippet that fires when a user pauses or stops typing in the search bar. You need to debounce it (wait ~500ms after the last keystroke before treating it as a final query) - otherwise every partial keystroke like "tsh" gets logged as a search.

Step 2 - Fire GA4 events

When a query is ready, trigger two GA4 events:

• search — with the query string as a parameter

• view_search_results — if results were returned

These map to GA4's standard search reporting structure and will populate in your Reports → Engagement → Events automatically.

Step 3 - Read the data

In GA4, go to Reports → Engagement → Events and filter for your search events. Look for:

• Queries with high volume but low conversion - your catalog may not cover them well

• Queries with zero results - products worth adding or naming differently

• Queries that lead directly to purchase - double down on those product pages

The bigger picture: Once you're collecting this data, you can use it to update product titles and descriptions, improve collection naming, and inform what you stock next. It's one of the cheapest conversion wins available - you're just listening to what buyers already want.

Not comfortable building this yourself? A Shopify developer can implement it in a few hours.

👉 Find a Shopify developer on shopexperts

New Expert Listings

❋ Mike Brennan - Shopify Plus Engineer · ⭐ 5.0 (3 reviews)

• Shopify Plus migrations from WooCommerce, Magento, and custom platforms

• Real-time inventory sync, CRM and fulfillment API integrations

• Storefront optimization and checkout engineering supporting marketing and ad teams

• Ongoing engineering support and fractional collaboration with founders and growth teams

A strong fit if you're on WooCommerce or a legacy platform and want a migration done properly - not just moved over, but rebuilt to perform. (See the sportswear case study above.)

❋ Braun Design Co - Shopify Plus Agency · ⭐ 4.9 (3 reviews)

• Custom Shopify and Shopify Plus builds for wellness, sports & lifestyle, jewelry, and consumer brands

• Platform migrations with zero-downtime planning and full SEO preservation

• CRO, performance optimization, and checkout extensibility

• 9+ years exclusively on Shopify - clients include KT Tape, Derma E, Saalt, and Gossamer Gear

A strong fit if you want a boutique Shopify Plus partner with a proven track record in your category - one where you work directly with the core team, not handed off to junior developers.

Know someone who belongs in the directory? Send them our way.

❤️ Quick Pulse Check

Have you ever run ads on Reddit?

A) Yes - and it worked well
B) Yes - didn't see results worth repeating
C) No - but I'm curious after seeing the integration
D) No - not relevant for my store or audience

Reply with A, B, C or D. 
(We read every response)

Last week we asked: "How much of your store's operations still runs on manual processes?"

Only 13% running mostly automated - and more than a third still doing most things manually. The majority are somewhere in the middle, which is probably the most accurate picture of where most growing stores actually are. The interesting thing is that the stores doing the most manual work usually know exactly which processes they'd automate first - they just haven't had time to set it up. That's precisely the kind of thing a well-configured Shopify Flow setup can handle in an afternoon.

See you next Friday,
— Jon & the shopexperts team