ShopOps weekly

Hello there,

A compliance-heavy week – two things that could quietly cost you if you haven't acted on them.

• EU €3 import customs duty went live July 1 – affects any merchant shipping low-value orders to the EU

• Product disclosures are now native in Shopify – Prop 65, choking hazards, country-specific warnings, all manageable without custom code

• Trustpilot just integrated with Shopify – and the AI search angle is worth understanding

• Quick fix – how to set up product disclosures in under 20 minutes

• Case study – 5X sales after a Magento migration. The partnership is still going six years later.

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Shopify Updates You Can't Miss

1. The EU €3 import customs duty is live – as of July 1

The EU's new €3 customs duty on qualifying low-value imports came into effect July 1. Shopify now offers two ways to handle it: collect the duty at checkout and remit it, or absorb the cost and adjust your pricing strategy.

Why it matters: If you ship orders under €150 to EU customers, this duty applies. Not handling it correctly means either your customers get hit with unexpected charges at delivery – which kills conversion and trust – or you're absorbing costs you didn't plan for.

What to do: Go to Settings → Taxes and duties and review your EU import settings. Shopify's built-in options let you configure how the duty is collected. If you're unsure which approach fits your margins and market, this is worth a quick conversation with a Shopify consultant before it becomes a customer experience problem.

👉 Find a Shopify consultant on shopexperts

2. Product disclosures are now native in Shopify

Shopify released the Disclosures taxonomy, available under product metafields. You can now add pre-defined legal disclosures directly to products – choking hazards, California Prop 65 warnings, or custom ones you define yourself – and control where they appear (product page, cart, checkout) and which countries see them.

Stores on the Horizon theme get this immediately via a Disclosures block on the product page and an automatic warning icon in cart. Other themes need a small code update. Shopify Plus stores wanting disclosures in checkout need an app.

Bonus: disclosures are automatically shown in the Shop app and exposed to AI agents through the Universal Commerce Protocol.

Why it matters: If you sell products that legally require disclosures in certain markets – anything with small parts, any product sold in California, alcohol, supplements, and more – this replaces what was previously a custom code job with a native, maintainable solution.

What to do: Go to a product in your admin, scroll to metafields, and look for the Disclosures section at the bottom. See the Quick Fix section below for the full setup walkthrough.

3. Trustpilot just integrated directly with Shopify

Trustpilot and Shopify partnered to let merchants collect, manage, and display Trustpilot reviews inside their storefronts through an updated Trustpilot app, live as of June 29.

The AI angle here is worth understanding: AI shopping assistants and search engines use data sources like Trustpilot to determine the reputation and authority of a brand. Trustpilot reports that click-through traffic from AI search is up 1,490% in their latest financial year. Your reviews there may already be influencing whether AI tools recommend you.

Why it matters: If you already have a healthy Trustpilot presence, integrating it into your store now makes more sense than it did before. If you're starting from zero, it's a longer-term play – building a reviews presence on a third-party platform takes time, but the AI visibility case for doing so is becoming harder to ignore.

What to do: Check your existing Trustpilot presence before installing anything. If you have reviews worth showcasing, the integration is straightforward through the Shopify App Store. If you're starting from scratch, assess whether the investment fits your current priorities.

Apparel founders: there's a paid call open right now that was made for you

If you develop your own apparel products – activewear, workwear, fashion, outdoor, sportswear – someone wants to pay you to walk them through how you do it.

Tech packs. Factory communication. Fit iterations. Sampling decisions. The full workflow from idea to launch.

45–60 minutes. $100. 11 spots left.

No preparation required. You just talk through a real product you've launched recently. That's it.

This is through app store research – the platform that's paid out over $1 million in incentives to merchants who showed up early to conversations like this one.

👉 Apply for this project

Not in apparel? Browse all active projects – new ones go live daily.

Quick Fix: Set Up Product Disclosures in 20 Minutes

Step 1: Open any product in your Shopify admin and scroll to the Metafields section at the bottom. Look for a Disclosures entry (you may need to click to expand it).

Step 2: Click to add a disclosure. Choose from Shopify's pre-defined options – choking hazards and Prop 65 warnings are available by default – or create a custom one with a title, description, and icon.

Step 3: For each disclosure, set which countries should see it and which storefront locations it appears in (product page, cart, or checkout).

Step 4: Display on your theme:
→ Horizon theme: add the Disclosures block to your product page template in the theme editor. Done.
→ Other themes: a developer needs to add a small Liquid snippet to render the metafield. Not complex – a few hours of work at most.
→ Shopify Plus, checkout: requires a Checkout UI extension.

Step 5: Test it. Add the product to cart and verify the disclosure appears in the right location for the right country. Use a VPN or Shopify's market preview if needed.

Once set up, disclosures apply at the product level and update across the store automatically. Worth doing now if you've been handling this with manual workarounds.

👉 Or find a Shopify developer to implement disclosure blocks

Top Expert Listings

❋ Kate Wilson – Front-End Developer · ⭐ 5.0 (11 reviews)

→ Custom theme development, advanced Liquid sections, and seamless app integrations → Subscriptions via Recharge, loyalty via Smile, and Klaviyo email flows → Conversion audits and full storefront overhauls built around growth → 9+ years of Shopify experience working with brands at every stage

A strong fit if you need a developer who thinks about business outcomes, not just implementation – and who works directly with your internal design and marketing teams without friction.

❋ YourStoreMatters – Shopify Growth Agency · ⭐ 4.9 (7 reviews)

→ High-converting store builds and migrations from WooCommerce, Magento, and BigCommerce → Email and SMS marketing via Klaviyo – typically driving 30%+ of total revenue → Subscriptions via Recharge and loyalty via Love Loyalty → CRO, A/B testing, and checkout optimisation

A strong fit if you want a single team handling both the store infrastructure and the retention systems that make it compound – without managing two separate agencies.

Know someone who belongs in the directory? Send them our way.

❤️ Quick Pulse Check

How are you currently building social proof on your store?

A) Automated – reviews collect themselves and I barely think about it

B) Active but inconsistent – I ask customers but not systematically

C) Mostly organic – whatever comes in on its own

Reply with A, B, or C. (We read every response)

Last week we asked:
"How confident are you in your current Shopify analytics setup?"

Only 21% confident – and more than half knowing there are gaps they haven't fixed. That number is going to shift as the Google server-to-server integration rolls out in July, but gaps in tracking usually run deeper than one integration. If you're in category B or C, a fresh eyes analytics audit tends to surface things that have been wrong for longer than you'd expect.

See you next Friday,

– Jon & the shopexperts team