ShopOps weekly

Hello there,

A strong week for the operational side of running a store – delivery, collections, and international pricing all got meaningful upgrades.

• Same-day delivery is now available to every US merchant through a native DoorDash integration
• Shopify is rebuilding collections from the ground up - grid view, subcollections, and much more control
• Managed Markets now offers duties-inclusive international pricing - no surprise fees at checkout
• Quick fix - copy and paste steps in Shopify Flow to build automations in a fraction of the time
• Brand story - she turned "I just want to try a few flavors" into a 7-figure nutrition business

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Shopify Updates You Can't Miss

1. Every US Shopify store can now offer same-day delivery through DoorDash

Shopify launched a native DoorDash integration for US merchants with a physical presence. You can now connect your store directly to DoorDash from the App Store, list your products on the DoorDash Marketplace, and offer same-day, on-demand delivery to local shoppers.

Your catalog, inventory, and orders stay in Shopify. No separate onboarding, no manual uploads, no new system to manage. Products and inventory sync automatically, and you manage everything from your existing admin.

Why it matters: Same-day delivery used to require warehouses and logistics infrastructure only the biggest retailers could afford. This puts it within reach of independent brands using the platform they already run on – and taps into DoorDash's marketplace of local shoppers actively looking for fast delivery.

What to do: If you have a brick-and-mortar presence, check the DoorDash integration in the Shopify App Store. One thing worth watching during setup: inventory sync reliability once DoorDash orders start pulling from the same stock pool as your regular Shopify orders. Test with a limited product set before going wide, and confirm how reservation logic is handled so you don't oversell.

2. Shopify is rebuilding how collections work – and it's a big improvement

A major overhaul of the collections experience is rolling out.
The headline changes:

→ Grid view - see your products as a visual grid, fitting far more on screen and making sorting much easier
→ No more smart vs. manual collections - both are replaced by "sources," where you combine specific product selections and inclusion conditions in the same collection (e.g. all T-shirts plus a gift card product)
→ Variant-level collections - build a collection of just "red t-shirts," not entire products
→ Manual exclusions - include a whole category except specific products
→ App sources - pull product lists directly from apps like pre-order tools
→ Subcollections - finally include or exclude all products from another collection

Why it matters: Collection management has been rigid for years. The smart-vs-manual split forced awkward workarounds, and merchandising specific variants required apps or metafield hacks.

Two current limitations: subcollections only support one level of nesting (no Clothing → Men's → T-Shirts yet), and the Liquid API doesn't yet support displaying subcollections on your storefront – so this is an admin and merchandising improvement for now, with storefront capabilities likely coming later.

What to do: Check whether the new collections experience is live in your admin. If you manage a large catalog, the grid view and combined sources alone are worth exploring for how much time they can save.

3. Managed Markets now offers duties-inclusive international pricing

Shopify Managed Markets merchants can now show international buyers fully landed prices - with duties, import taxes, transaction fees, and currency conversion built into the product price. No separate duty line at checkout, no surprise fees at delivery.

The duty and tax amounts are guaranteed at checkout, meaning Shopify covers the difference if customs charges more. Your payouts also stay consistent with domestic orders, since buyers cover all cross-border costs through the adapted price.

Why it matters: Surprise fees at checkout or delivery are one of the biggest killers of international conversion. Stable, transparent, all-in pricing removes that friction entirely – and the guarantee protects your margins from customs surprises.

What to do: If you use Managed Markets, review the managed pricing strategy in your admin. Use the "View as demo" option on a product page to see the localized price breakdown your international buyers will see before you enable it.

Quick Fix: Build Shopify Flow Automations in a Fraction of the Time

If you use Shopify Flow, this small update will save you real time: you can now copy and paste steps.

Configuring Flow steps can be tedious - a single "Send HTTP request" action might need a method, URL, several headers, and a retry strategy. Rebuilding that five times across a workflow is painful. Now you don't have to.

How it works:

1. Select any action or condition step in your workflow

2. Copy it with Cmd/Ctrl+C

3. Paste with Cmd/Ctrl+V – the step arrives with all its configuration and, for conditions, its logic intact

4. Make any minor edits needed

It works within the same workflow or across different ones - open one flow, copy a step, open another, paste it in.

Two current limitations: you can only copy one step at a time (triggers and multi-select aren't supported yet), and steps with custom configuration pages like Send Marketing Email can't be copied.

If you've been putting off building out automations because the setup felt too slow, this removes a lot of that friction. Standardizing the same steps across multiple workflows just got much faster.

👉 Find a Shopify automation expert on shopexperts

"$120 Just to Try a Few Flavors." That Frustration Became a 7-Figure Business.

Diana Famintsyna wasn't a founder first. She was a customer - one who wanted to try a few different protein bars in Canada and realized it would cost $120 to buy full boxes of each just to explore.

She also worked part-time in a supplement store while studying, so she saw both sides. When the store she worked at went up for sale, she bought it, rebranded it, and introduced one change: mix & match boxes. Customers could build their own selection instead of committing to one flavour or brand.

That single shift turned one-time buyers into repeat explorers, and customers started posting their boxes on Instagram unprompted. Today Top Nutrition & Fitness does $150K/month, run as a structured operation with a fractional CFO and systems that don't depend on her being in the room.

👉 Read her advice to brands heading toward 7–8 figures →

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Your Page Speed Has a Dollar Figure Attached to It

Most merchants know page speed matters. Fewer know what it's actually costing them - or how much of the problem is hidden in things they can't see.

Here's how store speed actually works, using a real example.

A Danish cheese shop was loading in 12.3 seconds. Grade E on GTmetrix. 337 requests. A 6MB homepage. To a visitor, the store looked fine – it just felt slow. The causes were all invisible from the front end:

→ The hero image (the single most important thing on the page) was set to lazy load, so it arrived last instead of first. This is the metric Google calls LCP (Largest Contentful Paint), and it's one of the biggest factors in both conversion and search ranking.

→ Render-blocking scripts in the page's head were forcing everything else to wait before the page could display. Every third-party script you add – reviews, chat, analytics, pixels – can add to this if not loaded correctly.

→ One app was silently running its script twice on every single page load. Nobody noticed because nothing looked broken. It was just quietly doubling the work.

→ A reviews widget was firing 10+ additional requests the moment the page opened, whether or not the visitor scrolled to see it.

None of this required a redesign to fix. Setting the hero image to load first, deferring non-critical scripts, removing the duplicate, and loading the reviews widget only when needed took the store from 12.3 seconds to under 1 second. Same design, same content – 92% faster.

The lesson for any store: speed problems are usually not about how your store looks. They're about the order things load in, the scripts running in the background, and the apps quietly doing more than they should. Most stores have at least a few of these, and most owners never see them because the front end looks perfectly fine.

If your store feels slow – or you've never actually measured it – a speed audit is one of the highest-ROI things you can do, because unlike ads, the improvement keeps working after it's done.

👉 Find a Shopify speed optimization expert on shopexperts

❤️ Quick Pulse Check

This week's question: How fast does your store actually load?

A) Under 2 seconds – I've optimized for speed
B) 2–4 seconds – probably room to improve
C) Not sure – I've never measured it - do it here: Google PageSpeed Insights

Reply with A, B, or C. (We read every response)

Last week we asked:
"Do you currently use any chat or AI support tool on your store?"

The biggest group handles support by email or phone only – which is about to look very different now that Shopify's native AI agent is rolling out free. The 34% who have chat but see little use is the interesting group: an underused chat widget usually means it's hard to find or slow to respond, both of which an AI agent solves. Worth revisiting if that's you.

See you next Friday,

– Jon & the shopexperts team